# Content Marketing for UK Businesses

Source: https://dijitulmarketing.co.uk/content-marketing/
Updated: 2026-10-18

> dijitul marketing runs content marketing for UK businesses from £195 a month + VAT. We research the questions your customers ask, plan a monthly calendar, write useful articles and guides, and reuse each piece across email, social media and ads, then report on visits, enquiries and assisted sales rather than word counts.

Price: From £195 a month + VAT

## Problems this solves

- Your blog has three posts from years ago and nothing since.
- You know content matters but nobody has time to write it.
- What you do publish is generic and could be from any competitor.
- Sales staff answer the same questions every day with nothing to send people.
- Social and email channels have nothing new to share.
- You can't tell whether any of your content brings in work.

## Key facts

- Content marketing starts from £195 a month + VAT, monthly, cancel with notice.
- Single articles and pages are available from £45 per piece + VAT.
- Topics come from real customer questions, sales calls, reviews and search data.
- Every main piece is reused in email, social posts and, where it fits, ads.
- We write in UK English, in your tone of voice, and you approve everything before it is published.
- SEO strategy and technical SEO are handled by our sister site searchenginetuning.co.uk.

## Content that does a job

Content marketing works when each piece answers a real question someone has before they buy from you. 'How much does a loft conversion cost?', 'What do I need to bring to my first appointment?', 'Do I need planning permission for a garden room?' Those are the questions people type into Google, ask AI assistants and ask your staff on the phone.

dijitul marketing runs content marketing **from £195 a month + VAT**. The monthly output depends on the depth of each piece. One thorough guide that fully answers a big question is usually worth more than four thin blog posts. We agree the calendar each month so you know exactly what you are getting.

## Where topics come from

- **Your team.** A short call with whoever handles enquiries usually produces more topics than any tool.
- **Reviews and emails.** What customers praise, worry about or misunderstand.
- **Search data.** Search Console queries you already appear for, and related searches.
- **Ads data.** Google Ads search terms show the exact words people use when they are ready to buy.
- **Competitors.** Questions they answer badly or not at all.

We group topics into a few themes that match your services, so content builds up depth in the areas you want to be known for, rather than scattering across unrelated subjects.

## Writing for people, search engines and AI assistants

The same habits help readers, Google and AI assistants. Each piece opens with a direct answer in the first few sentences. Headings match the questions people ask. Facts are specific and checkable, with sources named. Prices, where you publish them, are stated plainly. Lists and tables are used when they make information easier to scan.

We avoid filler, keyword stuffing and generic introductions. Every article links to the relevant service page and has one clear next step. The search side of the plan, including keyword research, technical SEO and AI search visibility, is handled by our sister site searchenginetuning.co.uk, and we coordinate with them where you use both.

## Formats that suit different questions

Not every question needs a blog post. We pick the format that answers it best:

- **Guides** for big, considered decisions, such as choosing a supplier or understanding a process from start to finish.
- **Cost explainers** that set out what affects price, with your own figures where you publish them.
- **Comparisons** that honestly weigh up two options your customers often choose between.
- **FAQ pages** that collect the short questions your team answers every week.
- **Checklists** that people can save or print before a job, appointment or purchase.
- **Project write-ups** showing how you approached a real job, using only details the client is happy to share.

Where a topic needs visuals, such as diagrams, photography or short video, our sister company dijitul media can produce them, and we brief them so the content and visuals match.

## One piece, many uses

A good guide is too valuable to publish once and forget. From each main piece we produce:

- A section of your email newsletter, linking to the full article
- Two or three social posts for LinkedIn, Facebook or Instagram, each with a different angle
- A short answer your sales team can paste into replies
- Where it fits, an ad or a landing page variation for paid campaigns

That turns one research effort into a month of useful activity across channels, and gives your social media something better to say than generic posts.

## Measuring content

Content rarely gets the last click before an enquiry, so judging it on last-click conversions undervalues it. We report on:

- Visits and engaged sessions per piece in GA4
- Enquiries and key events where content was part of the journey
- Clicks from email and social to each piece
- Which topics bring visitors who go on to view service pages

Over a few months, that shows which themes are worth doing more of. We will not promise rankings or traffic figures, but we will show clearly what each piece is contributing.

## What you get

- A content plan built from customer questions and search data
- A monthly calendar agreed in advance
- Articles, guides, FAQs and case-style explainers written and edited
- Images sourced or briefed, plus meta titles and descriptions
- Repurposed versions for email, LinkedIn, Facebook and Instagram
- Internal links to your service pages and calls to action
- A monthly report on visits, engagement, enquiries and assisted conversions

## FAQs

### How much does content marketing cost?

dijitul marketing runs content marketing from £195 a month + VAT, monthly with no long contract. Individual articles or pages are available from £45 per piece + VAT if you only need occasional writing.

### How many articles do we get each month?

It depends on depth. We agree the calendar in advance. Some months that is one thorough guide plus repurposed email and social content; other months several shorter pieces. You always know what is coming before we start.

### Do you use AI to write content?

We may use AI tools for research or first outlines, but every piece is written, edited and fact-checked by a person, in UK English and your tone of voice. Facts and statistics are checked against named sources.

### Is content marketing the same as SEO?

They overlap. Content marketing creates useful material for customers across channels. SEO covers keyword strategy, technical health and links. Our sister site searchenginetuning.co.uk handles SEO, and we coordinate where you use both.

### Can you write about technical or regulated subjects?

Yes, with your input. For legal, financial or clinical topics we interview your experts and send drafts for sign-off. You remain responsible for professional accuracy, and we make sure it reads clearly.

### Who publishes the content?

We can publish directly to WordPress and most website platforms, with images, headings, internal links and meta details in place, or send the finished piece for you to publish. Either way, you approve it before it goes live.

## Prices and contact

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk