# Facebook Ads Management for UK Businesses

Source: https://dijitulmarketing.co.uk/facebook-ads/
Updated: 2026-10-18

> dijitul marketing sets up and manages Facebook ads for UK businesses: campaign structure, audiences, ad creative, Meta Pixel and Conversions API tracking, testing and monthly reporting. Management starts from £150 a month + VAT. Your ad spend is separate and paid directly to Meta, so you see exactly what the platform charges.

Price: From £150 a month + VAT

## Problems this solves

- You boost posts and cannot tell if any of it led to a sale
- The Pixel fires on every page but conversions in Ads Manager do not match your orders
- Costs per lead have crept up and nobody has changed the ads in months
- Your ads were rejected or your account was restricted
- You run one ad to everyone and hope for the best
- Leads from instant forms never answer the phone

## Key facts

- Facebook ads management from £150 a month + VAT, plus ad spend paid directly to Meta
- Facebook ads are run through Meta Ads Manager, so campaigns can also show on Instagram, Messenger and Audience Network
- Tracking uses the Meta Pixel plus the Conversions API, with cookie consent respected
- Since 1 July 2026 Meta adds a 2% location fee on ads shown to UK audiences, outside your campaign budget (reported by Reuters)
- Meta's Ads Guide recommends 4:5 feed images at 1440 x 1800 px
- Your ad account stays in your name; we work as a partner on it
- Monthly, cancel with notice

## How we run Facebook ads

Every campaign starts with one question: what should someone do after seeing the ad? Buy, book, call or fill in a form. That choice decides the campaign objective in Meta Ads Manager (Sales, Leads, Traffic, Engagement, Awareness or App promotion) and the event Meta optimises for. Optimising for clicks when you want sales is the most common reason small accounts waste money.

We then build a simple structure: one campaign per goal, a small number of ad sets, and several ads in each so Meta can find the best combination. Meta's Advantage+ options automate audience, placement and budget decisions. They can work well, but only if the account sends good conversion data back. Without it, automation optimises for the wrong people. We check weekly for spend, frequency, cost per result and any comments on the ads that need replying to.

## Tracking: Pixel, Conversions API and consent

The Meta Pixel is a browser script. Browsers that block third-party scripts, and visitors who decline cookies, mean it misses conversions. The **Conversions API** (CAPI) sends the same events from your server or platform, and Meta deduplicates the two using a shared event ID. Meta scores how well your events match its users with **Event Match Quality**, a score out of 10 shown in Events Manager. Sending a hashed email or phone number with each purchase or lead usually improves it.

In the UK, advertising pixels count as non-essential storage and access technology under PECR, so they should only fire after consent. We set this up properly rather than switching consent off. For a full tracking build across Google and Meta, see conversion tracking, from £145 + VAT one-off.

## Creative that works in the feed

The ad itself does most of the targeting now. Meta's Ads Guide currently recommends 4:5 images at 1440 x 1800 px for Facebook Feed, in JPG or PNG up to 30 MB, with primary text of 50 to 150 characters and a headline of about 27 characters. For Reels and Stories it recommends 9:16 at 1440 x 2560 px and keeping the top 14%, bottom 35% and 6% at each side clear of text and logos, because the interface covers them.

We build each ad in all three shapes so it fits every placement, then test one variable at a time: the opening line, the image, the offer or the call to action. Real photos of your team, premises and products usually beat stock. If you do not have any, we can brief a shoot.

## Costs, fees and what you pay Meta

You pay two separate things. Our management fee is from £150 a month + VAT. Your ad spend is billed by Meta directly to your card or invoice, so there is no mark-up. Since 1 July 2026 Meta has added a **location fee** of 2% on ads delivered to UK audiences to cover the UK Digital Services Tax, as reported by Reuters when Meta announced it in March 2026. The fee sits outside your campaign budget and appears as a separate line on Meta's invoice, so build it into your plans.

Some ads fall into a **special ad category**: housing, employment, financial products and services, or social issues, elections and politics. Meta's developer documentation notes that financial products and services replaced the old credit category in January 2025. These categories limit targeting options, and declaring them correctly avoids rejected ads.

## Lead ads that turn into customers

Meta's instant forms let people send their details without leaving Facebook. They are cheap per lead and often poor quality, because pre-filled forms are easy to submit by accident. We fix that with a *higher intent* form type that asks people to review their details, one qualifying question, and a fast follow-up. Leads can go straight into your CRM or inbox, and an automatic reply by email or text helps you reach people while they still remember the ad.

Where possible, we send lead outcomes back to Meta (qualified, booked, sold) so it optimises for real customers, not form fills. If your site converts poorly once people click through, landing page optimisation usually matters more than any targeting change.

## What you get

- Ad account and Business Manager review, or clean set-up in your name
- Meta Pixel and Conversions API set-up with deduplication
- Campaign structure matched to your goal: sales, leads, traffic or awareness
- Ad copy and creative in feed, Stories and Reels formats
- Audience plan: broad, lookalike, website and customer list remarketing
- Weekly checks on spend, frequency, cost per result and comments
- Monthly report and test plan

## FAQs

### How much do Facebook ads cost to manage?

dijitul marketing manages Facebook ads from £150 a month + VAT. Your ad spend is separate and paid directly to Meta, and since July 2026 Meta adds a 2% location fee on ads shown to UK audiences. You decide the budget; we advise on what is realistic for your goal.

### What is the minimum ad budget you work with?

We do not set one, but the budget needs to buy enough results for Meta's system to learn. As a rough guide, if your daily budget cannot buy a few conversions a week, we optimise for an earlier step, such as landing page views or leads, and say so in the plan.

### Do Facebook ads also show on Instagram?

Yes, if you allow it. Campaigns built in Meta Ads Manager can run on Facebook, Instagram, Messenger and Audience Network. We usually leave placements open and supply creative in 4:5 and 9:16 so every placement looks right. See our Instagram ads page for Instagram-only work.

### Why do Meta's conversion numbers not match my sales?

Usually because of blocked or declined cookies, missing Conversions API events, duplicate events or attribution settings. Meta counts conversions within its attribution window, which differs from Google Analytics. We set up the Pixel and Conversions API with deduplication and explain which figure to trust for what.

### Who owns the ad account?

You do. We work as a partner on your Meta Business Manager, so the ad account, Pixel, audiences, catalogue and campaign history all stay with your business if you ever decide to move on.

### Can you fix a restricted or disabled ad account?

We can review the policy reason, correct the ads or landing page and help you submit a request for review through Meta's Account Quality page. We cannot guarantee Meta will reinstate an account, because that decision is Meta's alone and can take some time.

## Prices and contact

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk