# Digital Marketing in Barnsley

Source: https://dijitulmarketing.co.uk/locations/barnsley/

> Barnsley tradespeople, manufacturers, market traders, cafés and digital start-ups can hand their Google Ads, social media and email marketing to dijitul at a clear monthly price. We work remotely from Mansfield. Google Ads management starts from £150 a month + VAT plus ad spend, and organic social media management from £125 a month + VAT per platform.

Barnsley is a practical, cost-conscious place to run a business, and most local firms want marketing that does a job without agency overheads. Since the pits closed, the borough has rebuilt around logistics on the M1, manufacturing and a large number of small owner-run firms. For a builder, electrician or plasterer in Barnsley, marketing usually means three things: a Google Business Profile with photos and reviews, a small, tightly targeted Google Ads campaign that only runs in the areas they cover, and a Facebook page that shows recent jobs.

Getting the targeting right matters here because Barnsley trades compete with firms from Wakefield, Sheffield, Rotherham and Doncaster on the same searches. Targeting S70 to S75 postcode districts or a sensible radius, adding negative keywords for DIY and jobs, and scheduling ads for when someone can answer the phone usually lowers the cost per enquiry.

Glassmaking has a long history in the borough, and food, engineering and building products firms on estates such as Ashroyd and around Wombwell and Cudworth sell to merchants and trade buyers. They need product-led search ads and email to trade accounts. Logistics operators at junctions 36 and 37, including large fulfilment centres, spend heavily on recruitment advertising.

The Glass Works has brought new shops, restaurants and leisure into the town centre, and independents there use Instagram and local Meta ads to build a following. Barnsley Digital Media Centre supports tech and creative start-ups that need early tracking and a simple plan.

- Tradespeople: local search ads, Google Business Profile and Facebook
- Manufacturers and glassmakers: product search ads and trade email
- Logistics firms: recruitment campaigns
- Market traders and cafés: Instagram, Facebook and offers

All Barnsley campaigns are managed remotely from Mansfield.

## Who we market in Barnsley

- Tradespeople and contractors
- Manufacturers and glassmakers
- Food producers
- Logistics and warehousing firms
- Market traders and independent shops
- Cafés and restaurants
- Digital start-ups
- Care providers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### What is the cheapest sensible way for a Barnsley trade to advertise?

Start with a complete Google Business Profile, then a small Google Ads campaign targeted only to your area and best services, with calls tracked. Management starts from £150 a month + VAT plus ad spend. We suggest a starting budget after checking local keyword costs.

### Can you target only the Barnsley postcodes we cover?

Yes. We can target S70 to S75 postcode districts, a radius or named villages, and exclude Sheffield, Wakefield or anywhere else you do not want work from. That keeps your spend local.

### Do you help Barnsley start-ups set up tracking?

Yes. GA4 set-up is a one-off from £95 + VAT, and conversion tracking across GA4, Google Ads and Meta is from £145 + VAT. Setting this up before you spend on ads means every pound is measured from day one.