# Digital Marketing in Burnley

Source: https://dijitulmarketing.co.uk/locations/burnley/

> dijitul runs Google Ads, LinkedIn, social media and email marketing for Burnley businesses, from aerospace component makers and machining shops to town centre retailers and Pendle tourism firms. All campaigns are managed remotely from Mansfield. Google Ads management costs from £150 a month + VAT plus ad spend; organic social media management from £125 a month + VAT.

Manufacturing makes up an unusually large share of Burnley's economy, and aerospace is at the centre of it. Safran Nacelles makes engine nacelle components in the town, and a cluster of precision machining, composites, surface treatment and tooling firms supplies aerospace and defence customers across Lancashire. These firms want to get onto approved supplier lists and win more work from existing customers, and marketing supports both.

The core channels are LinkedIn ads aimed at engineering, quality and procurement roles in aerospace, defence and automotive, and Google search ads on specific capabilities such as five-axis machining, composite lay-up or NADCAP-approved processing. A capability page with machines, approvals and inspection equipment gives ads something credible to land on. Negative keywords filter out job and training searches, which are common for engineering terms. Customer confidentiality means ads focus on processes rather than programmes.

Recruitment is a major marketing job too. Skilled machinists, inspectors and engineers are in demand, and careers campaigns on Meta and LinkedIn that show real work and clear pay help firms compete with bigger employers.

The Weavers' Triangle mills are being redeveloped, the UCLan campus brings students into the centre, and Burnley FC draws visitors on match days. Retailers, cafés and trades in the town rely on Facebook, a strong Google Business Profile and local search. Pendle and the Ribble Valley support tourism and food businesses that use Instagram and Meta ads aimed at walkers and day-trippers from across Lancashire and Yorkshire.

- Aerospace and machining firms: LinkedIn, capability search and content
- Composites and materials companies: technical search and email
- Manufacturers: careers campaigns for skilled staff
- Retail, cafés and trades: Facebook and local search
- Pendle tourism: Instagram and day-trip Meta ads

All Burnley campaigns are run remotely from Mansfield.

## Who we market in Burnley

- Aerospace component manufacturers
- Precision machining shops
- Composites manufacturers
- Surface treatment firms
- Automotive suppliers
- Engineering companies
- Retailers and cafés
- Rural tourism businesses

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you help a Burnley machining firm recruit skilled staff?

Yes. We run careers campaigns on Meta and LinkedIn aimed at machinists, inspectors and engineers within commuting distance, showing real work and clear pay. Paid social starts from £150 a month + VAT plus ad spend. Meta employment ad rules apply.

### Will LinkedIn ads reach aerospace buyers?

LinkedIn lets us target by industry, company, job title and seniority, so ads can reach engineering, quality and procurement staff at aerospace and defence firms. We keep ads factual and within any confidentiality rules your customers set.

### Do you promote Pendle walking and tourism businesses?

Yes. We run Instagram and Meta ads aimed at walkers and day-trippers in nearby towns and cities, plus search ads on activity and place terms. Organic social management is from £125 a month + VAT per platform.