# Digital Marketing in Burton upon Trent

Source: https://dijitulmarketing.co.uk/locations/burton-upon-trent/

> Breweries, bottle shops, food manufacturers and logistics firms in Burton upon Trent can use dijitul for Google Ads, social media and email marketing. We work remotely from Mansfield, just up the road in Nottinghamshire. Google Ads management is from £150 a month + VAT, and email marketing from £95 a month + VAT.

Burton upon Trent is the town that taught Britain to brew pale ale. Its gypsum-rich water made Bass and Worthington famous, Molson Coors brews here, Marston's has its brewery here, the National Brewery Centre tells the story, and the Marmite factory exists because of spent brewer's yeast. Around the big names are maltsters, packaging firms, laboratories and a growing crowd of microbreweries and bottle shops.

For small drinks businesses, digital marketing has to work within alcohol advertising rules, which Google and Meta both apply in the UK, including age targeting and limits on what ads can claim. Within those rules, a typical Burton brewery plan looks like:

- Instagram content showing new releases, brew days and taproom events, with small paid boosts to over-18s near the taproom
- Google Shopping for online beer shops, with a feed that carries style, ABV and pack size
- Klaviyo or Mailchimp flows: new release alerts, subscription box reminders and re-order nudges
- Email to pubs and bottle shops about seasonal and limited runs

Christmas gift packs and Father's Day are reliable peaks, and beer festivals give social content all year.

The A38 and A50 have made Burton a strong logistics location, with warehouses and manufacturers on business parks such as Centrum 100, and Toyota's Burnaston plant just over the border employs many local people. Those firms need recruitment ads more than anything, plus B2B search campaigns on specific services.

Food and drink manufacturers supplying retailers tend to market through trade shows, LinkedIn and email rather than consumer ads. The town centre's pubs, shops and services benefit from local Facebook ads, Google Business Profile updates and event posts. Burton sits between Derby and Birmingham, so local businesses should keep ad targeting tight to avoid paying for clicks from both cities.

## Who we market in Burton upon Trent

- Breweries and microbreweries
- Pubs, bars and bottle shops
- Food and drink manufacturers
- Drinks wholesalers and distributors
- Packaging and engineering suppliers
- Warehousing and logistics operators
- Automotive suppliers
- Leisure and tourism businesses

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can a Burton brewery advertise on Instagram and Google?

Yes, within each platform's alcohol rules. Ads must be aimed at adults, avoid claims about effects and follow UK advertising codes. We set targeting and copy to comply. Paid social management is from £150 a month + VAT plus ad spend.

### Do you set up email flows for online beer shops?

We do. A welcome flow, abandoned cart, new release alerts and re-order reminders cover most of the value. Marketing automation set-up is £195 + VAT one-off, with ongoing campaigns from £95 a month + VAT.

### Can you target Burton without Derby and Birmingham clicks?

Yes. We set location targeting to Burton and nearby villages, or a short radius, and exclude the cities if you do not serve them. If you deliver nationally, online sales campaigns can run separately with their own budget.