# Digital Marketing in Chester

Source: https://dijitulmarketing.co.uk/locations/chester/

> Chester hotels, restaurants, wedding venues, independent retailers and financial firms can hand their Google Ads, social media and email marketing to dijitul, managed remotely from Mansfield. Google Ads management is from £150 a month + VAT plus ad spend, and organic social media management from £125 a month + VAT per platform. Monthly, cancel with notice.

Chester's walls, the Rows, the racecourse and Chester Zoo draw visitors all year, and the city's hotels, restaurants, wedding venues and independent shops depend on them. Many of those visitors plan from elsewhere, so campaigns often target people in Liverpool, Manchester, North Wales and the Midlands rather than Chester itself. Search ads on terms such as "hotels near Chester Zoo" or "Chester races hospitality", Meta ads to nearby cities and Instagram content that shows the city honestly catch them while they plan. Race days and Christmas are peaks that need campaigns ready weeks ahead.

Wedding and event venues in and around Chester sell an experience long before anyone visits. Instagram, Meta lead forms and search ads on venue terms generate enquiries, and email automation that sends brochures, pricing and open day invitations to new enquiries keeps couples moving towards a viewing.

Retailers in the Rows and historic streets sell in store and online. Instagram, local Meta ads and Shopping ads for products that ship, plus email to past customers, build a loyal following. Restaurants and bars rely on Google Business Profile, Instagram and event-led posts.

Chester also has a large financial services sector around Chester Business Park, with Bank of America and other card and insurance operations. Smaller advisers, brokers and professional firms in the city need compliant search ads and remarketing. Airbus at Broughton, just over the Welsh border, brings engineering suppliers who market B2B through LinkedIn and search. Some cross-border businesses want bilingual English and Welsh ads, which we can run from copy you supply.

- Hotels and restaurants: search on place and event terms, Meta and Instagram
- Wedding venues: Meta lead ads, search and enquiry email flows
- Independent retailers: Instagram, Shopping ads and email
- Financial and professional firms: compliant search and remarketing

All Chester campaigns are run remotely from Mansfield.

## Who we market in Chester

- Hotels and restaurants
- Wedding and event venues
- Independent retailers
- Banks and card providers
- Insurance and financial firms
- Aerospace and engineering suppliers
- Estate agents
- Visitor attractions

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you follow up wedding enquiries automatically?

Yes. We build email flows in Mailchimp, Klaviyo or Brevo that send your brochure, pricing and open day invitations to new enquiries over the following weeks. Marketing automation set-up is a one-off from £195 + VAT.

### Do you run ads around Chester race days?

Yes. We plan search and Meta campaigns for hotels, restaurants and bars around the racing calendar, aimed at people travelling in, with budgets rising beforehand. Paid social starts from £150 a month + VAT plus ad spend.

### Can you run bilingual ads for Welsh customers?

Yes. We create separate English and Welsh ads targeted by language, using copy written or checked by your translator, each linking to the matching page. Reporting shows how each language performs.