# Digital Marketing in Coventry

Source: https://dijitulmarketing.co.uk/locations/coventry/

> dijitul plans and manages Google Ads, LinkedIn, social media and email marketing for Coventry automotive and EV firms, battery start-ups, engineering consultancies, games studios and student-focused businesses. Everything is run remotely from Mansfield. Google Ads management starts from £150 a month + VAT plus ad spend; organic social media management from £125 a month + VAT.

Coventry is the historic home of the British motor industry and now sits at the centre of its move to electric vehicles. Jaguar Land Rover has its headquarters and engineering centre at Whitley, the London Electric Vehicle Company builds electric taxis at Ansty Park, and the UK Battery Industrialisation Centre helps firms scale up battery manufacturing. The Manufacturing Technology Centre and WMG at the University of Warwick connect research with industry.

Engineering consultancies, test and design firms and component suppliers market to a small number of technical buyers. LinkedIn ads aimed at engineering, purchasing and programme roles at vehicle makers and tier one suppliers, search ads on specific capabilities such as battery testing or lightweighting, and content that shows expertise keep them visible through long buying cycles. Confidentiality is standard in automotive, so ads focus on capabilities rather than customer projects. EV and battery start-ups also need investor and partner awareness, conference campaigns and careful tracking from day one.

Recruitment is a major part of marketing for growing engineering firms, which compete with large employers for engineers and technicians through LinkedIn and Meta careers campaigns.

Coventry's year as UK City of Culture in 2021 boosted its creative and events scene, and the Friargate business district by the station is adding new offices. Nearby Leamington Spa is one of the UK's biggest games development clusters, where studios run launch campaigns on YouTube, TikTok and Meta. Two universities bring a large student population that shapes demand for cafés, bars, takeaways and letting agents through the year.

- Automotive and EV firms: LinkedIn, capability search and content
- Battery and manufacturing start-ups: tracking, LinkedIn and conference campaigns
- Engineering firms: careers campaigns
- Games studios: launch campaigns on YouTube, TikTok and Meta
- Student-focused businesses: term-time social campaigns

All Coventry campaigns are managed remotely from Mansfield.

## Who we market in Coventry

- Automotive engineering firms
- EV and battery supply chain companies
- Component manufacturers
- Testing and design consultancies
- University spin-outs
- Logistics and distribution firms
- Games studios
- Student-focused retail and hospitality

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you run LinkedIn campaigns for a Coventry engineering consultancy?

Yes. We target engineering, purchasing and programme roles at vehicle makers and suppliers by company, job title and seniority, often with a guide or case study as the offer. Paid social starts from £150 a month + VAT plus ad spend.

### Do you help battery start-ups with marketing?

Yes. We set up GA4 and conversion tracking first, then run LinkedIn and search campaigns aimed at partners, customers or investors, and help with conference campaigns. GA4 set-up is from £95 + VAT, and strategy work is £45 an hour + VAT.

### Can you run term-time campaigns for Coventry student businesses?

Yes. We plan Instagram, TikTok and Meta ads around Freshers, term dates and exams for cafés, bars and letting agents, and reduce spend during holidays. Organic social is from £125 a month + VAT per platform.