# Digital Marketing in Dundee

Source: https://dijitulmarketing.co.uk/locations/dundee/

> Dundee games studios, life science spin-outs, waterfront hospitality, Broughty Ferry shops and charities can get Google Ads, social media and email marketing from dijitul. We work remotely from Mansfield. Paid social on Meta, TikTok or LinkedIn starts from £150 a month + VAT, and organic social media management from £125 a month + VAT.

Dundee has a reputation for video games far beyond its size. DMA Design created Lemmings and the first Grand Theft Auto here, studios such as Rockstar Dundee, Outplay and 4J Studios continue the tradition, and Abertay University pioneered games education. The University of Dundee is known for life sciences and medical research, alongside Ninewells Hospital, and DC Thomson, publisher of The Beano, is still based in the city.

Games studios usually have strong in-house art and community skills but little time for paid media. Common needs:

- TikTok, Meta and YouTube campaigns to grow wishlists or pre-registrations, with several short clips tested and budget moved to the winners
- Tracking through to store pages and sign-ups, so cost per wishlist is clear
- Launch email sequences and community newsletters
- LinkedIn recruitment for programmers and artists

Mobile studios focused on app installs need app campaign set-up and careful measurement of installs and in-app events.

Life science spin-outs and suppliers around the university market to specialists through LinkedIn, narrow search terms and event-led email, with Looker Studio reporting for boards and funders.

The city has spent years regenerating its waterfront, with V&A Dundee as the centrepiece, which draws visitors who support hotels, restaurants and cafés. Those businesses benefit from Instagram content, Meta ads aimed at people planning trips to Dundee and Fife, and email to past guests. The former Michelin factory has become the Michelin Scotland Innovation Parc, focused on sustainable mobility and low-carbon manufacturing, whose firms use LinkedIn and specialist search. Broughty Ferry's shops and cafés do well with Instagram and local ads, and the city's charities may be eligible for Google Ad Grants.

## Who we market in Dundee

- Games and digital studios
- Life science spin-outs
- Publishers and media businesses
- Hotels and restaurants on the waterfront
- Low carbon and mobility manufacturers
- Charities and social enterprises
- Professional services firms
- Broughty Ferry shops and cafés

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you grow wishlists for a Dundee games studio?

Yes. We test short clips on TikTok, Meta and YouTube, track clicks through to your store page and sign-ups, and move budget to what works. Paid social management starts from £150 a month + VAT, with ad spend paid directly to the platform.

### Do you run app install campaigns?

We can. Google App campaigns and Meta app ads need proper install and in-app event tracking through your analytics or attribution tool. We set measurement up first so spend is judged on real users.

### Can waterfront hotels in Dundee target visitors?

Yes. Meta ads aimed at people planning trips to Dundee and Fife, Instagram content and email to past guests suit hotels and restaurants near V&A Dundee. Email marketing starts from £95 a month + VAT.