# Digital Marketing in Durham

Source: https://dijitulmarketing.co.uk/locations/durham/

> In Durham, dijitul handles Google Ads, social media and email marketing for everyone from university spin-outs and NETPark firms to student letting agents, hotels, cafés and attractions on the peninsula. Campaigns are run remotely from Mansfield. Google Ads management is from £150 a month + VAT plus ad spend; organic social media management from £125 a month + VAT.

Durham is a small cathedral city with a big reputation. The cathedral and castle form a UNESCO World Heritage Site, and Durham University dominates much of the local economy. Its research in physics, space science, biosciences and computing feeds spin-outs, many of which move to NETPark at Sedgefield, the science park focused on printable electronics, photonics, semiconductors and space technology.

Deep-tech start-ups market to investors, partners and specialist buyers, often internationally. They usually get more from LinkedIn ads aimed at the right job titles and industries, content that explains complex work simply, and conference campaigns, than from broad consumer channels. Tracking matters from the start, so early budgets are measured against real enquiries.

Tourism is the other visible side of the city. Visitors come for the cathedral, the castle, the riverbanks and events such as Lumiere, and hotels, cafés, attractions and shops compete for them. Search ads on place and event terms, Meta ads aimed at nearby cities and Instagram content that shows the city honestly catch people while they plan. Graduation weeks and open days bring families who book hotels and restaurants months ahead.

The student market is large. Letting agents and landlords run campaigns timed to the house-hunting season, and cafés, bars and takeaways plan around term dates with Instagram, TikTok and local Meta ads. Durham is also the county's administrative centre, so public sector suppliers market through LinkedIn and content, and manufacturers across County Durham use B2B search.

- Spin-outs and science park firms: LinkedIn, content and tracking
- Hotels, cafés and attractions: search on place terms, Meta and Instagram
- Student letting agents: seasonal search and social
- Public sector suppliers: LinkedIn and content

All Durham campaigns are managed remotely from Mansfield.

## Who we market in Durham

- University spin-outs
- Science park companies
- Student lettings agents and landlords
- Hotels and attractions
- Cafés and independent shops
- Event organisers
- Public sector suppliers
- Manufacturers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you market a NETPark deep-tech company?

Yes. We usually start with a short strategy, then run LinkedIn ads to investors, partners or buyers and publish content that explains your technology clearly. Strategy work is £45 an hour + VAT, or a fixed quote, and content marketing from £195 a month + VAT.

### Can you fill rooms around Durham graduation weeks?

We can run search and Meta campaigns aimed at families planning graduation and open day trips, launched well in advance, plus email to past guests. Paid social starts from £150 a month + VAT plus ad spend.

### Do you run house-hunting campaigns for student letting agents?

Yes. We time Google and Meta campaigns around when Durham students search for next year's housing, link ads straight to available properties and reduce spend once houses are let, so you only pay while there is something to fill.