# Digital Marketing across the East Midlands

Source: https://dijitulmarketing.co.uk/locations/east-midlands/

> Based in Mansfield since 2006, dijitul runs Google Ads, social media and email marketing for businesses across the East Midlands, from Derby engineers to Lincolnshire food producers. We work remotely from Mansfield for most clients. Google Ads management is from £150 a month + VAT plus ad spend, and social media management from £125 a month + VAT.

The East Midlands is our home region, and its marketing problems are ones we see every week. The region makes and moves things more than most of England. Derby has Rolls-Royce, the Alstom works at Litchurch Lane and Toyota at Burnaston, with a long supply chain of machine shops, fabricators and test houses behind them. Those suppliers rarely win work from Instagram. They win it when an engineer or buyer finds them on Google for a specific process, or sees them on LinkedIn. Tightly themed search campaigns on technical terms, plus B2B marketing on LinkedIn, suit them far better than broad awareness ads.

Logistics is the other big employer, along the M1, A42, A50 and A14 and around East Midlands Airport. Distribution firms spend more on recruitment advertising than on selling, and Meta and Indeed-style job campaigns are often the brief. Lincolnshire and Leicestershire food producers, including Melton Mowbray's pie makers and cheesemakers, sell online with Shopping ads and email flows, with sharp peaks at Christmas.

Then there are the market towns: Newark, Grantham, Matlock, Market Harborough and dozens more. Their trades, clinics, cafés and shops compete in small local auctions where clicks are often cheaper than in Nottingham or Leicester. A plumber in Newark does not need to pay to appear in Lincoln. Radius targeting, postcode district targeting and a well-kept Google Business Profile do most of the work.

- Engineering and manufacturing: search ads on technical terms, LinkedIn and content
- Logistics: recruitment campaigns on Meta and Google
- Food producers: Shopping ads, Performance Max and Klaviyo flows
- Market town trades and shops: local search ads, Local Services Ads and organic social

Being in the region means we already know its towns, roads and sectors, which helps when setting targeting and budgets. Campaign work is done remotely from Mansfield.

## Who we market in East Midlands

- Engineering and aerospace suppliers
- Logistics and distribution firms
- Food producers and processors
- Market town trades and retailers
- Accountants and solicitors
- Textile, footwear and furniture makers
- Care providers
- University spin-outs

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Are you actually based in the East Midlands?

Yes. dijitul is DIJITUL LTD, based at The Bungalow, 11 St John St, Mansfield, NG18 1QJ, and has been trading since 2006. Campaign work is done remotely, and you can reach us on 01623 650333 or info@dijitul.uk.

### Can you run ads for an engineering firm that sells to other businesses?

Yes. For B2B engineering we usually combine Google search ads on specific processes and materials with LinkedIn ads aimed at engineers, buyers and procurement managers. Paid social starts from £150 a month + VAT plus ad spend, and Google Ads management from £150 a month + VAT.

### Can you help us recruit warehouse staff through ads?

Yes. We run recruitment campaigns on Meta and Google, aimed at people within commuting distance of your site, with ads that state pay, shifts and location clearly. Meta has special ad category rules for employment ads that limit some targeting options, and we build campaigns within them.