# Digital Marketing in Harrogate

Source: https://dijitulmarketing.co.uk/locations/harrogate/

> Harrogate hotels, spas, event businesses, food brands and financial advisers can work with dijitul on Google Ads, social media and email marketing, managed remotely from our Mansfield office. Google Ads management is from £150 a month + VAT plus ad spend, and social media management from £125 a month + VAT per platform. Monthly, cancel with notice.

Harrogate is a spa town built on visitors, and its marketing calendar follows the events. The Harrogate Convention Centre runs exhibitions and conferences through the year, the Great Yorkshire Show fills the showground each summer, and hotels, restaurants and bars depend on that trade. Hotels and spas need two kinds of campaign: leisure stays aimed at couples and families in Leeds, York, Manchester and further away, and corporate and event business aimed at organisers and delegates. Instagram and Meta ads handle the first; search ads and LinkedIn handle the second. Email to past guests fills quieter weeks.

Exhibitors arriving at the convention centre often want pre-show campaigns. LinkedIn ads aimed at the job titles attending, Google ads on show-related searches and post-show email to contacts gathered on the stand make the most of an expensive stand.

Harrogate is a food town too, with Bettys and Taylors of Harrogate setting a high bar. Smaller producers, delis and cafés selling to visitors and online want marketing that feels premium: restrained Instagram content, Shopping ads with excellent photography and gift-season email. Spending on brand search terms protects your name from competitors and resellers.

The town's financial advisers, wealth managers, solicitors and estate agents at Hornbeam Park and in the Victorian centre compete for high-value clients who research carefully. Specific search ads, remarketing and a regular client newsletter usually work better than broad social. Adviser ads must follow FCA rules on financial promotions. Knaresborough, Ripon and Wetherby add rural, equestrian and tourism businesses.

- Hotels and spas: Instagram, Meta ads, search and email to past guests
- Exhibitors: pre-show LinkedIn and post-show email
- Food and drink brands: Shopping ads and gift-season email
- Advisers and solicitors: service search ads and newsletters

All Harrogate campaigns are run remotely from Mansfield.

## Who we market in Harrogate

- Hotels and spas
- Event and exhibition organisers
- Exhibitors at the convention centre
- Restaurants, cafés and tea rooms
- Food and drink brands
- Financial advisers and wealth managers
- Estate agents
- Rural and equestrian businesses

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you run campaigns around a Harrogate Convention Centre show?

Yes. We run LinkedIn and Google ads to likely visitors in the weeks before, then email the contacts you gather afterwards. Paid social starts from £150 a month + VAT plus ad spend, and email marketing from £95 a month + VAT.

### Do you handle compliant ads for wealth managers?

Yes. We keep wording factual, avoid claims about returns and agree copy with you so it can go through your compliance sign-off. Search ads on specific services and remarketing usually suit wealth managers best.

### Can you manage Instagram for a Harrogate spa?

Yes. Organic social media management is from £125 a month + VAT per platform. We plan content around treatments, seasons and offers, schedule posts and reply to messages, and can add Meta ads aimed at nearby cities.