# Digital Marketing in High Wycombe

Source: https://dijitulmarketing.co.uk/locations/high-wycombe/

> Furniture makers, interiors retailers, engineers and Chiltern consultants in High Wycombe can rely on dijitul for Google Ads, social media and email marketing. We work remotely from Mansfield. Google Ads management is from £150 a month + VAT, organic social media management from £125 a month + VAT, and email marketing from £95 a month + VAT.

High Wycombe made its name in furniture. For more than a century it was known for chair making, especially Windsor chairs, and Wycombe Wanderers are still nicknamed the Chairboys. Names such as Ercol and G-Plan grew from that heritage, and furniture design and making remain part of the local economy, supported by Buckinghamshire New University's design teaching.

Furniture is a considered purchase, and its marketing follows a long journey from inspiration to order:

- Pinterest and Instagram for room inspiration, which is where many interiors buyers start
- Google Shopping and Performance Max with a detailed feed, including materials, finishes and dimensions
- Meta catalogue ads and remarketing to people who viewed products or ordered swatches
- Email flows after a swatch or brochure request, plus showroom event invitations

Made-to-order makers should track swatch requests and showroom bookings as conversions, not just sales, so campaigns are judged fairly.

Cressex Business Park and the estates near the M40 hold engineering firms, precision manufacturers, distributors and trade counters. They benefit from B2B search campaigns on specific capabilities, LinkedIn and Shopping ads for stock lines. RAF High Wycombe, home to Air Command, is nearby, and defence and corporate suppliers market quietly through LinkedIn. Aviation and flight training businesses near Wycombe Air Park can use search and Meta ads for course enquiries.

The M40 and the Chiltern line link the town to London, Oxford and Birmingham, and the surrounding Chiltern villages are full of home-based consultants, who usually rely on LinkedIn and a client newsletter. The Eden shopping centre anchors the town centre, where independent retailers compete with chains through Instagram, local ads and email lists.

## Who we market in High Wycombe

- Furniture and joinery makers
- Furniture and interiors retailers
- Engineering and precision manufacturers
- Distributors and wholesalers
- Defence and corporate suppliers
- Aviation and flight training businesses
- Design studios
- Home-based consultants

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you advertise made-to-order furniture online?

Yes. We use Shopping, Pinterest and Meta catalogue ads, track swatch and brochure requests as conversions, and follow up with email. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to the platform.

### Do you run Pinterest ads?

We can, particularly for furniture and interiors, where many buyers start on Pinterest. We set up the tag, build campaigns from your product catalogue and report on traffic and conversions alongside other channels.

### Can you help a High Wycombe engineer find new customers?

We can. Google Search on specific capabilities, LinkedIn aimed at buyers and remarketing to visitors usually form the plan, with quote requests tracked. Strategy and set-up can be charged at £45 an hour + VAT.