# Digital Marketing in Inverness

Source: https://dijitulmarketing.co.uk/locations/inverness/

> Tour operators, distilleries, self-catering lets, hotels and life science firms in Inverness and across the Highlands can use dijitul for Google Ads, social media and email marketing. We work remotely from Mansfield. Google Ads management starts from £150 a month + VAT, social media from £125 a month + VAT and email from £95 a month + VAT.

Inverness is the capital of the Highlands and the main service centre for a huge, sparsely populated area. NHS Highland and Raigmore Hospital, The Highland Council and Highlands and Islands Enterprise are among the biggest employers, and the University of the Highlands and Islands is headquartered in the city, with Inverness Campus hosting a growing cluster of life science and technology businesses.

Tourism is a major industry. Inverness is the gateway to Loch Ness, the North Coast 500 and Skye, and the city's hotels, guest houses, tour operators, self-catering lets and restaurants are busy from spring to autumn. Visitors plan from all over the world, which shapes the marketing:

- Google Search ads on tours, experiences and accommodation, run by country for overseas markets and booked well in advance
- Meta and Instagram ads aimed at people planning Highland trips, with strong landscape imagery and video
- Branded search to protect direct bookings from resellers
- Email to past guests and enquirers, sent early in the year

Seasonality is strong, so budgets should rise before and during peak booking periods and fall in winter.

Distilleries and food and drink producers across the Highlands use Inverness for logistics and services. They sell through visitor centres, shops and online, and their marketing combines Instagram, Shopping ads and email for repeat and gift orders, within alcohol advertising policies. Whisky and gin have international audiences, so campaigns by country help where shipping allows.

Life science and health tech firms at Inverness Campus market to specialists through LinkedIn and narrow search. Renewable energy contractors and public sector suppliers use LinkedIn and B2B search. Retailers and charities in the city can reach a wide Highland catchment through Facebook, which remains well used across rural areas.

## Who we market in Inverness

- Tour and activity operators
- Distilleries
- Food and drink producers
- Hotels and self-catering lets
- Life sciences and health tech firms
- Renewable energy contractors
- Retailers
- Public sector suppliers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you advertise Highland tours to overseas visitors?

Yes. We run Google and Meta campaigns by country, with separate budgets and timing that follow each market's booking habits, and track bookings. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to Google.

### Do you market Highland distilleries?

We do, within Google and Meta alcohol policies. Instagram content, adult-targeted ads for tours and online sales, Shopping ads and email to past visitors are the usual mix. Organic social starts from £125 a month + VAT.

### How can self-catering lets get more direct bookings?

Branded search ads, Instagram content and email to past guests early in the year help most. We track direct bookings so you can compare against booking site commission. Email marketing starts from £95 a month + VAT.