# Digital Marketing in Kidderminster

Source: https://dijitulmarketing.co.uk/locations/kidderminster/

> In Kidderminster and the wider Wyre Forest, dijitul manages Google Ads, social media and email marketing for flooring firms, attractions, holiday parks and trades. We work remotely from Mansfield. Google Ads management is from £150 a month + VAT, social media management from £125 a month + VAT, and email marketing from £95 a month + VAT.

For two hundred years carpets defined Kidderminster. Brintons remains closely associated with the town, and the Museum of Carpet keeps the story alive in an old works by the canal. Carpet and flooring design still has a presence here, alongside engineering, packaging and building products firms on estates around Hoo Farm and Stourport Road.

Flooring is a considered purchase. People browse for weeks, order samples and compare colours at home, so the marketing has to follow that journey:

- Google Shopping and Search ads for ranges and colours, with sample orders tracked as a conversion, not just final sales
- Pinterest and Instagram for room inspiration, which suits interiors buyers
- Email flows after a sample request, reminding people of their chosen colours and offering help with measuring
- Remarketing to people who viewed product pages but did not order

Trade and contract buyers need a different route, usually LinkedIn and email to specifiers and retailers.

As the main town of Wyre Forest, Kidderminster also has a tourism economy. The Severn Valley Railway runs steam trains from Kidderminster to Bridgnorth, the West Midland Safari Park lies between the town and Bewdley, and Stourport-on-Severn adds canal basins and riverside hospitality. Attractions, holiday parks, pubs and B&Bs have clear seasonal peaks, and they get good results from Meta ads aimed at families and day-trippers across the West Midlands, plus email to past visitors before events and school holidays.

Engineering and manufacturing firms with small marketing budgets usually start with a modest Google Search campaign and a tidy Google Business Profile. Trades and home improvement businesses across Kidderminster, Bewdley and Stourport do best with search ads and Facebook. Click competition is moderate here compared with Birmingham, which can make local search good value.

## Who we market in Kidderminster

- Carpet and flooring manufacturers
- Engineering and packaging firms
- Building products suppliers
- Heritage and visitor attractions
- Holiday parks, pubs and B&Bs
- Food producers
- Independent retailers
- Trades and home improvement businesses

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you track flooring sample orders as conversions?

Yes. We set sample requests up as GA4 key events and Google Ads conversions, so campaigns are judged on samples as well as sales. Conversion tracking set-up is £145 + VAT one-off and includes Meta CAPI if you advertise there.

### Do you advertise Wyre Forest holiday parks and attractions?

We do. Meta ads aimed at families and day-trippers within a few hours' drive, timed to school holidays and events, plus email to past guests usually form the core. Paid social management is from £150 a month + VAT plus ad spend.

### Can you target Kidderminster, Bewdley and Stourport only?

Yes. We can set location targeting to those three towns or a radius around them and exclude Birmingham and Worcester, so local businesses only pay for clicks from people they can serve.