# Digital Marketing in Kingston upon Thames

Source: https://dijitulmarketing.co.uk/locations/kingston-upon-thames/

> Kingston upon Thames independents, restaurants, letting agents, New Malden's Korean businesses and student start-ups can hand dijitul their Google Ads, social media and email marketing. We run it remotely from Mansfield. Google Ads management starts from £150 a month + VAT, and social media management from £125 a month + VAT per platform package.

Kingston is one of south-west London's main shopping towns. The Bentall Centre, the historic Market Place and the riverside restaurants draw customers from across south-west London and north Surrey, and many businesses are independents trading next to national chains. Competing with a chain for paid clicks on generic terms is expensive, so independents here usually do better with:

- Instagram and Facebook content showing products, people and the shop itself
- Small Meta ad budgets aimed within a few miles, timed for weekends and seasonal events
- Google Business Profile posts, product listings and reviews
- An email list of regulars for new stock, events and offers

Restaurants, bars and cafés by the river compete for both locals and visitors and benefit from evening and weekend ad scheduling.

Kingston University, with campuses at Penrhyn Road, Knights Park and Kingston Hill, brings a large student population and a steady flow of graduates into small studios and start-ups. Letting agents, cafés and takeaways market heavily to students, and Instagram and TikTok work well for that audience. Student lettings have a clear calendar, with demand building months before the academic year.

New Malden has one of the largest Korean communities in Europe, with restaurants, grocers and import businesses along its High Street. Some of these businesses benefit from ads and posts in Korean as well as English, aimed at both the community and the wider audience interested in Korean food. Surbiton is a commuter suburb with a busy parade of independent shops and cafés, and it needs its own local targeting.

Kingston Hospital is a major employer, and healthcare and wellbeing practices need ads written within healthcare policies. Light industrial firms in the borough tend to use specific B2B search terms rather than social.

## Who we market in Kingston upon Thames

- Independent retailers
- Restaurants, bars and cafés
- Korean food and import businesses
- University start-ups
- Letting agents
- Fitness and leisure operators
- Tutors and education providers
- Healthcare and wellbeing practices

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you run ads in Korean for a New Malden business?

Yes. Meta and Google both support language targeting, so we can run Korean and English versions side by side. You or a native speaker check the Korean copy before it goes live. Paid social management starts from £150 a month + VAT plus ad spend.

### How should a Kingston independent shop compete with chains online?

Usually through local social content, small radius Meta ads, a strong Google Business Profile and an email list, rather than broad search ads where chains outbid you. Email marketing starts from £95 a month + VAT.

### Can you target Surbiton separately from Kingston town centre?

Yes. We can set separate radius or postcode targeting for Surbiton, Kingston and New Malden, each with its own budget, so ads reach people who actually shop at each location.