# Digital Marketing in Leicester

Source: https://dijitulmarketing.co.uk/locations/leicester/

> dijitul looks after Google Ads, social media and email marketing for Leicester businesses, from Golden Mile jewellers and textile brands to food manufacturers. We work remotely from Mansfield, about an hour up the M1. Google Ads management is from £150 a month + VAT plus ad spend; social media management from £125 a month + VAT per platform.

Leicester grew on hosiery, knitwear and footwear, and many of its clothing and textile firms now design, make and sell online themselves. Fashion sells through pictures, so these brands get most from Instagram, Meta ads with catalogue product sets and Shopping ads from a clean product feed. Size and colour variants need to be set up correctly in Merchant Center or the feed throws errors and good products stop showing. Email flows for abandoned baskets and new collections usually pay for themselves quickly.

The Golden Mile along Belgrave Road is famous for jewellers, sari shops, restaurants and sweet centres. Many have peak seasons around Diwali, Eid and the wedding season, so ads and email need planning weeks ahead. A lot of independent businesses across the city serve customers in more than one language. Google Ads and Meta can target by language setting, which lets us run Gujarati, Punjabi or Urdu ads alongside English ones from copy you supply, each linking to the matching page.

Food manufacturing is a big employer, from Walkers at Beaumont Leys to smaller South Asian food producers. Producers selling to the trade tend to need LinkedIn and email; those selling direct need Shopping ads and Meta. Leicestershire sits in the logistics golden triangle, with Magna Park near Lutterworth, so recruitment advertising is a constant need for warehouse operators.

- Clothing and textile brands: Instagram, Meta catalogue ads, Shopping and Klaviyo
- Jewellers and sweet centres: seasonal search and social campaigns
- Food manufacturers: LinkedIn for trade, Shopping ads for direct sales
- Space Park Leicester start-ups: LinkedIn and content marketing
- Restaurants: Instagram, local Meta ads and Google Business Profile

Fosse Park and the city's busy retail parks keep competition for local shopping searches high. All Leicester campaigns are run remotely from Mansfield.

## Who we market in Leicester

- Clothing and textile brands
- Jewellers and independent retailers
- Food manufacturers and sweet centres
- Restaurants
- Wholesalers and importers
- Space and engineering start-ups
- Warehouse and logistics operators
- Community and faith organisations

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you run ads in Gujarati or Punjabi as well as English?

Yes. We set up separate ad groups or ad sets targeted by language, using translations you supply or approve, each pointing to a page in the same language. Reporting is split so you can see how each language performs and where to put more budget.

### Do you manage Shopping ads for Leicester fashion brands?

Yes. We review and fix your product feed, including sizes, colours and variant data, then run Shopping or Performance Max campaigns. Google Ads management starts from £150 a month + VAT, or 10 to 15% of ad spend if higher, plus the ad spend itself.

### Can you plan campaigns around Diwali and the wedding season?

Yes. We build a marketing calendar with you and prepare ads, social posts and emails weeks in advance, so budgets rise as people start searching and fall once the peak has passed. Email marketing starts from £95 a month + VAT.