# Digital Marketing in Lincoln

Source: https://dijitulmarketing.co.uk/locations/lincoln/

> dijitul handles Google Ads, social media and email marketing for Lincoln businesses, from Bailgate hotels and Steep Hill gift shops to engineering firms and agri-food suppliers across the county. We work remotely from Mansfield, about an hour away. Google Ads management is from £150 a month + VAT plus ad spend; social media from £125 a month + VAT.

Lincoln is a cathedral city serving a large, mostly rural county, and its advertisers fall into a few clear groups. Tourism and heritage drive the uphill area around the Bailgate and Steep Hill, where hotels, cafés, gift shops and tour operators need to be found by visitors planning a trip. Many of those visitors search before they arrive, from Nottingham, Sheffield, Yorkshire or London, so targeting people searching for Lincoln, wherever they are, often works better than targeting Lincoln itself. Instagram and Meta ads showing the cathedral quarter and seasonal events, such as the Christmas period, fill rooms and tables.

Engineering has deep roots here. Siemens Energy makes industrial gas turbines in Lincoln, supported by local engineering and fabrication firms that sell to business buyers. Search ads on specific capabilities, LinkedIn ads to engineers and buyers, and email newsletters to past customers suit them better than broad social media. RAF Waddington and the county's other bases bring defence contractors with similar needs.

Lincolnshire grows a large share of the UK's vegetables and flowers, and the University of Lincoln runs the Lincoln Institute for Agri-Food Technology at Riseholme. Agricultural suppliers, packers and agritech firms market to farmers and growers, which suits LinkedIn, trade show campaigns and simple, useful email. The university's growth around the Brayford has also created a large student market for cafés, takeaways and letting agents, who need campaigns timed around term dates.

- Hotels, cafés and gift shops: Instagram, Meta ads and search ads on place names
- Engineering and fabrication firms: technical search ads and LinkedIn
- Agri-food and agritech businesses: LinkedIn, events and email
- Student-focused businesses: seasonal social and search campaigns

Lincoln campaigns are managed remotely from our Mansfield office, with monthly reporting.

## Who we market in Lincoln

- Hotels, cafés and tourism businesses
- Gift shops and independent retailers
- Engineering and fabrication firms
- Agri-food and farming businesses
- Defence contractors
- Letting agents
- Solicitors and accountants
- Charities

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you reach people planning a trip to Lincoln?

Yes. In Google Ads we can target people searching for Lincoln hotels or attractions from anywhere in the UK, and on Meta we can target the cities your visitors come from. That usually reaches more future guests than targeting only people already in Lincoln.

### Do you work with agricultural suppliers in Lincolnshire?

Yes. Farmers and growers respond to practical content and well-timed offers, so we often combine LinkedIn and Meta ads with email campaigns around key seasons and shows. Paid social starts from £150 a month + VAT plus ad spend.

### Can you manage Google Ads for a small Lincoln engineering firm?

Yes. We build a focused campaign around your processes and certifications, filter out job and training searches, and track calls and forms. Management starts from £150 a month + VAT plus ad spend, with no long contract.