# Digital Marketing in Melton Mowbray

Source: https://dijitulmarketing.co.uk/locations/melton-mowbray/

> Melton Mowbray pork pie makers, cheesemakers, butchers, delis and rural businesses can turn to dijitul for Google Ads, social media and email marketing, run remotely from Mansfield. Google Ads management starts from £150 a month + VAT plus ad spend, and email marketing from £95 a month + VAT. Social media management is from £125 a month + VAT.

Melton Mowbray calls itself the Rural Capital of Food, and most of its marketing is about food. The Melton Mowbray pork pie has Protected Geographical Indication status, the town lies within the area where Stilton is made, and dairies such as Long Clawson are nearby. Artisan bakers, butchers, delis, cheesemakers and larger manufacturers all compete for attention, both in town and online.

Food producers selling direct online need Shopping ads or Performance Max, a product feed that shows weights, prices and delivery options clearly, and Meta ads with photography that makes people hungry. Chilled delivery brings limits on where and when you can ship, which must match what the ads say. Christmas hampers, gift boxes and Father's Day are the big peaks, so campaigns and email sequences need planning weeks ahead. Ecommerce email flows for welcome, abandoned basket and post-purchase messages turn first orders into repeat buyers.

Protected food names come with rules on how products are named and described, so ad copy should be checked against your certification requirements. Food festivals and weekly markets bring visitors into town, and shops, pubs and cafés use Instagram, Facebook and event-led ads aimed at day-trippers from Leicester, Nottingham and Grantham.

Mars Petcare has a large factory in the town, with its Waltham Petcare Science Institute nearby, and suppliers around them market B2B. Melton's livestock market and the surrounding farms, estates and equestrian businesses use Facebook and email heavily.

- Pork pie makers, bakers and butchers: Shopping ads, Meta ads and seasonal email
- Cheesemakers and dairies: gift-led campaigns and Klaviyo flows
- Pubs, cafés and food shops: Instagram and event-led local ads
- Farms and equestrian businesses: Facebook and email

All campaigns are managed remotely from Mansfield.

## Who we market in Melton Mowbray

- Pork pie makers and bakers
- Butchers and delis
- Cheesemakers and dairies
- Food manufacturers
- Pet food and animal care suppliers
- Farms and equestrian businesses
- Pubs, cafés and restaurants
- Online food shops

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you run Shopping ads for chilled food deliveries?

Yes. We set up the product feed with accurate weights, prices and delivery options, and make sure ads and landing pages reflect your delivery days and areas. Google Ads management starts from £150 a month + VAT, or 10 to 15% of spend if higher, plus ad spend.

### Can you plan our Christmas hamper campaign?

Yes. We build a calendar covering ads, social posts and emails from early autumn, with order deadlines clearly shown. Marketing automation set-up for flows is a one-off from £195 + VAT, and ongoing email marketing is from £95 a month + VAT.

### Do you promote food festivals and events in Melton?

Yes. We run Facebook and Instagram campaigns aimed at people within driving distance in the weeks before, plus email to past attendees. Paid social starts from £150 a month + VAT plus ad spend paid to Meta.