# Digital Marketing in Scarborough

Source: https://dijitulmarketing.co.uk/locations/scarborough/

> Seasonal Scarborough businesses, from South Bay hotels and caravan parks to cafés, attractions and food manufacturers, can use dijitul for Google Ads, social media and email marketing. We manage everything remotely from Mansfield. Google Ads management is from £150 a month + VAT plus ad spend, and organic social media management from £125 a month + VAT per platform.

Scarborough's trade is seasonal, and its marketing should be too. Hotels, guest houses, holiday lets, caravan parks, cafés and attractions along the South Bay and North Bay do most of their business between Easter and autumn, but many guests book in the dark months of the year. That means ad budgets should rise from January, when people plan summer breaks, rather than in July when you are already full. Meta ads aimed at the cities that send most visitors, such as Leeds, York, Sheffield and the West Riding towns, and search ads on terms like "caravan holidays Scarborough" or "dog friendly hotel Scarborough" catch people while they are deciding.

Booking sites take a large share of accommodation bookings, so direct bookings matter. Running ads on your own brand name, giving people a reason to book direct and tracking bookings through GA4 and your booking engine help recover some of that commission. Email marketing to past guests is the cheapest way to fill spring and autumn dates, and SMS can work well for last-minute availability if guests opted in.

Cafés, fish restaurants and attractions rely on Instagram, Facebook and a Google Business Profile with current opening hours, which change through the season. Short video of the seafront and food often outperforms still photos.

Scarborough is not only tourism. McCain Foods has its UK head office and a large factory at Eastfield, Plaxton has built coaches here for more than a century, and engineering and food firms fill Scarborough Business Park. Those firms mostly need recruitment campaigns and B2B search rather than social media.

- Hotels, guest houses and holiday lets: Meta ads, brand search and email
- Caravan parks: seasonal campaigns aimed at Yorkshire cities
- Cafés and attractions: Instagram, video and Google Business Profile
- Manufacturers: recruitment ads and B2B search

All campaigns are run remotely from Mansfield.

## Who we market in Scarborough

- Hotels and guest houses
- Holiday lets and caravan parks
- Cafés and fish restaurants
- Visitor attractions
- Food manufacturers
- Coach and vehicle builders
- Engineering firms
- Gift shops and retailers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### When should a Scarborough hotel start advertising for summer?

Usually from January, when many people plan summer breaks, with budget tapering as you fill. We look at your booking data first so spend follows booking patterns rather than the calendar. Paid social starts from £150 a month + VAT plus ad spend.

### Can you help us get more direct bookings?

We can run ads on your brand name, promote direct-booking benefits and track bookings through GA4 and your booking engine. Conversion tracking set-up is a one-off from £145 + VAT. We report results honestly and do not promise booking numbers.

### Can you send last-minute availability texts to past guests?

Yes, if they opted in to receive SMS from you. SMS marketing starts from £75 a month + VAT, and works best for short notice offers. We keep messages short, clear and compliant with PECR, with an easy opt-out.