# Digital Marketing in Shrewsbury

Source: https://dijitulmarketing.co.uk/locations/shrewsbury/

> Shrewsbury independents, land agents and Shropshire food producers can hand their Google Ads, social media and email marketing to dijitul. We run it remotely from Mansfield, with clear monthly reports. Prices start from £150 a month + VAT for Google Ads management and from £125 a month + VAT for social media management.

Shrewsbury sits almost entirely inside a loop of the River Severn and acts as the service centre for countryside reaching to the Welsh border. That gives it a wide catchment for some businesses and a very local one for others, and the marketing plan has to match.

The medieval centre, with its timber-framed buildings, is packed with independent shops, cafés and restaurants that compete on character rather than price. For them, organic Instagram, consistent Facebook posts and small Meta ad budgets aimed at locals and weekend visitors usually do more than search ads. An email list of regular customers is valuable here, because people who love an independent shop will open its emails.

A large professional sector of land agents, rural surveyors, solicitors and accountants serves farms and estates across Shropshire and mid Wales. Their marketing is quieter and longer term:

- Google Search ads on specific services such as agricultural valuations, probate or farm business tax, targeted at the rural catchment rather than the town alone
- A client newsletter covering rule changes and market updates
- LinkedIn for staff profiles and firm news
- Meta ads for property sales and auction listings, targeting people interested in rural property

Food and drink producers selling through farm shops and online benefit from Shopping ads and email flows, particularly ahead of Christmas hampers and summer events. Events such as the Shrewsbury Flower Show bring summer visitors, and the restored Flaxmill Maltings has become a visitor and business space, which gives hotels, guest houses and attractions clear seasonal peaks to plan paid social around.

Business parks at Battlefield and Shrewsbury Business Park house distribution and engineering firms near the A5 and A49, which generally need B2B search and recruitment campaigns. Mobile signal and broadband are patchy across rural Shropshire, so we keep landing pages light and fast.

## Who we market in Shrewsbury

- Independent shops and boutiques
- Cafés, restaurants and guest houses
- Land agents and rural surveyors
- Solicitors and accountants
- Agricultural merchants and machinery dealers
- Food and drink producers
- Event organisers
- Distribution and engineering firms

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you target rural Shropshire and mid Wales, not just Shrewsbury?

Yes. For land agents and rural firms we usually set a wider radius or list the market towns and counties you serve. For town centre shops we keep it tight. Separate campaigns let each have its own budget.

### Do you manage Instagram for Shrewsbury independent shops?

We do. We plan content, schedule posts, write captions and reply to comments, with organic management from £125 a month + VAT per platform package. Some shops add a small Meta ad budget for launches and Christmas.

### Can you run Meta ads for farm and rural property sales?

Yes. We build ads around each property or auction with good photography and send clicks to the listing or a lead form. Paid social management is from £150 a month + VAT plus ad spend paid to Meta.