# Digital Marketing across South West England

Source: https://dijitulmarketing.co.uk/locations/south-west/

> From Bristol to Cornwall, dijitul runs Google Ads, social media and email marketing for South West businesses, including holiday lets, food and drink producers, cyber security firms and aerospace suppliers. We manage everything remotely from Mansfield. Google Ads management is from £150 a month + VAT plus ad spend, and social media management from £125 a month + VAT.

The South West has very different marketing needs at each end. Bristol is a big city economy with a large aerospace cluster around Filton, where Airbus, Rolls-Royce and GKN Aerospace operate, plus a busy creative, film and tech scene. Aerospace suppliers sell to engineers and procurement teams, so LinkedIn ads and technical search campaigns suit them. Cheltenham's cyber security firms, grown up around GCHQ, market to IT and security buyers who research carefully, which favours content, remarketing and LinkedIn over broad search.

Further west the economy is dominated by tourism, hospitality and food. Cornwall, Devon, Dorset and the Cotswolds are full of small owner-run holiday lets, campsites, cafés, pubs and attractions. Most bookings start with a search or an Instagram post months before the trip, so budgets should be weighted towards January to May for summer, not spent in August when you are already full. Ads aimed at the cities guests come from, such as London, Birmingham and Bristol, often beat local targeting. Email to past guests is the cheapest way to fill shoulder-season dates.

Cider makers, gin distillers, cheesemakers and ice cream producers sell online with Shopping ads, Meta ads and Klaviyo or Mailchimp flows, with peaks at Christmas and in summer. Swindon, Exeter and Plymouth have dense populations of trades, clinics and professional firms competing for local search, where postcode targeting and Local Services Ads help.

- Holiday lets and hospitality: Meta ads, search ads on place names and email
- Food and drink producers: Shopping ads, Instagram and email automation
- Aerospace and cyber firms: LinkedIn, content and remarketing
- Town trades and clinics: local search and Local Services Ads

All campaigns are run remotely from Mansfield, so distance does not affect cost or service.

## Who we market in South West England

- Holiday lets, campsites and attractions
- Cafés, pubs and restaurants
- Food and drink producers
- Aerospace and engineering suppliers
- Cyber security firms
- Trades and home services
- Creative and media companies
- Farms and rural businesses

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### When should a Cornish holiday let start advertising?

Usually well before summer. Many guests book months ahead, so we weight Meta and Google spend towards the early months of the year and use email to past guests to fill spring and autumn gaps. The exact timing depends on your booking data, which we review first.

### Can you market a Cheltenham cyber security company?

Yes. Security buyers research carefully, so we combine LinkedIn ads aimed at IT and security roles with useful content and remarketing. Content marketing starts from £195 a month + VAT, and paid social from £150 a month + VAT plus ad spend.

### Do you set up email flows for food and drink brands?

Yes. We build welcome, abandoned basket, post-purchase and win-back flows in Klaviyo or Mailchimp. Marketing automation set-up is a one-off from £195 + VAT, and ongoing email marketing is from £95 a month + VAT.