# Digital Marketing in Stirling

Source: https://dijitulmarketing.co.uk/locations/stirling/

> Stirling heritage attractions, hotels, tour operators, aquaculture suppliers and consultancies can use dijitul for Google Ads, social media and email marketing. We plan around visitor seasons and run campaigns remotely from Mansfield. Google Ads management starts from £150 a month + VAT, and paid social from £150 a month + VAT plus spend.

Stirling sits at the crossroads of Scotland, between Glasgow and Edinburgh at the historic crossing of the Forth. Stirling Castle and the Wallace Monument attract visitors from around the world, and Loch Lomond and The Trossachs National Park starts just to the west. Fast rail links make the city popular with commuters and with firms that serve both of Scotland's big cities.

Heritage tourism is the most visible market. Attractions, hotels, B&Bs and tour operators reach visitors who often plan from overseas:

- Google Search ads on attractions, tours and accommodation, run by country where visitors book ahead
- Meta and Instagram ads aimed at people planning Scotland trips, with castle and landscape imagery
- Branded search to protect direct bookings
- Email to members, past visitors and group travel organisers

Seasons matter, with summer and holiday peaks, and events at the castle give natural reasons to advertise.

The University of Stirling is a major employer, known internationally for its Institute of Aquaculture, and businesses in the salmon and shellfish supply chain sell to specialist buyers in Scotland and abroad. LinkedIn, narrow search terms and trade show email suit them. Stirling Innovation Park next to the campus hosts technology and professional firms that use LinkedIn and B2B search.

Because Stirling sits between two cities, professional consultancies here often target clients across the Central Belt, so campaigns should cover Glasgow, Edinburgh and Falkirk as well as Stirling. Estates and rural businesses from the Carse of Stirling to the edge of the Trossachs market holidays, events and produce through Instagram and email. Cafés and restaurants in the city centre do best with Instagram and local ads.

## Who we market in Stirling

- Heritage attractions
- Hotels and B&Bs
- Tour operators
- Aquaculture suppliers
- Professional consultancies
- Estates and rural businesses
- Research and tech firms
- Cafés and restaurants

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can a Stirling consultancy target Glasgow and Edinburgh too?

Yes. We can target the whole Central Belt or specific cities, with separate campaigns if demand differs, and track enquiries from each. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to Google.

### Do you market aquaculture suppliers?

We do. LinkedIn aimed at fish farm operators and buyers, narrow search on specific products and email around trade shows suit this specialist sector. Paid social management starts from £150 a month + VAT plus ad spend.

### Can you promote events at a Stirling attraction?

Yes. We plan Meta and Google campaigns around event dates, aimed at people within driving distance and visitors planning trips, and email members. Email marketing starts from £95 a month + VAT.