# Digital Marketing in Stoke-on-Trent

Source: https://dijitulmarketing.co.uk/locations/stoke-on-trent/

> For Potteries brands, warehouses and Hanley retailers, dijitul runs Google Ads, social media and email marketing remotely from our base in Mansfield. Stoke-on-Trent ceramics makers often need Shopping ads and email flows most. Google Ads management is from £150 a month + VAT, social media from £125 a month + VAT and email marketing from £95 a month + VAT.

Stoke-on-Trent is six towns rather than one centre: Tunstall, Burslem, Hanley, Stoke, Fenton and Longton. That matters for local advertising, because a shop in Longton and a café in Burslem do not share a catchment, and a single city-wide radius wastes money. We target by town or tight radius instead.

Ceramics still gives the city its identity. Tableware and giftware names such as Portmeirion, Steelite, Churchill China and Emma Bridgewater make here, and a ring of smaller studios, decorators and gift brands sells direct online. For those makers, marketing is mostly product led:

- Google Shopping and Performance Max campaigns fed by a tidy Merchant Center feed, with accurate titles, colours, patterns and GTINs
- Meta and Instagram ads using lifestyle photography of a table set, not just a plate on white
- Klaviyo or Mailchimp flows: welcome series, abandoned cart, post-purchase care tips and win-back for last year's Christmas buyers
- Gifting peaks around Mother's Day, Black Friday and the run-up to Christmas, planned weeks ahead so budgets and email calendars are ready

The wider economy is broader than pots. bet365 is headquartered in the city, Michelin has a long-established site, and the A500 and A50 links to the M6 have drawn warehousing to Etruria Valley and Meir. Logistics and engineering firms here usually want B2B search ads on service terms and a steady flow of recruitment adverts, where Meta and Indeed-style job ads often outperform search.

Staffordshire University and nearby Keele add a student audience that responds well to Instagram and TikTok for food, nightlife and services in Hanley. Heritage sites and visitor attractions need their opening times, booking links and events promoted consistently across Google Business Profile, Facebook and email, especially for school holidays.

Competition for paid clicks on generic homeware terms is national, not local, so we focus spend on branded, pattern-specific and gift-intent searches where a Potteries maker has a real edge.

## Who we market in Stoke-on-Trent

- Ceramics and tableware makers
- Homeware and gift brands selling online
- Pottery decorators and small studios
- Warehousing and distribution companies
- Engineering suppliers
- Heritage sites and visitor attractions
- Independent retailers in Hanley
- Care providers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you set up Google Shopping ads for our Stoke pottery brand?

Yes. We check your Merchant Center feed first, fixing titles, product types, GTINs and images so products show for the right searches, then build Shopping or Performance Max campaigns around your best sellers. Google Ads management is from £150 a month + VAT, plus ad spend paid to Google.

### Do you set up email flows for ceramics shops on Shopify?

We do. Most Shopify stores benefit from a welcome series, abandoned cart and post-purchase flow in Klaviyo or Mailchimp. Marketing automation set-up is £195 + VAT one-off, and ongoing email campaigns start from £95 a month + VAT. You need consent to email people, so we check your sign-up forms too.

### Can you target Hanley and Burslem rather than the whole city?

Yes. Meta and Google both allow radius and location targeting, so a Hanley shop can advertise to people nearby rather than paying for clicks across all six towns and Newcastle-under-Lyme. We review the location report monthly and trim areas that spend without converting.

### Do you manage our Instagram as well as the ads?

We can. Organic social media management, covering content planning, scheduling and replying to comments, starts from £125 a month + VAT per platform package. Many Potteries brands pair that with paid Instagram ads so new products reach people beyond existing followers.