# Digital Marketing in Walsall

Source: https://dijitulmarketing.co.uk/locations/walsall/

> Saddlers, hardware makers and trade suppliers in Walsall get Google Ads, social media and email marketing from dijitul, run remotely from Mansfield. We set up campaigns that bring enquiries and online orders from the right buyers. Google Ads management is from £150 a month + VAT and email marketing from £95 a month + VAT.

Walsall was once called the town of a hundred trades, and two of them still define it. It is the traditional home of English saddlery, and a handful of saddlers still sell bridles and saddles to riders worldwide. Neighbouring Willenhall built the British lock industry, and security hardware is still made in that part of the borough. Darlaston adds metal processing and engineering, and junctions 9 and 10 of the M6 have drawn trade counters, builders merchants and hauliers.

Craft and hardware firms like these often have excellent products that are invisible online. Marketing them is usually about getting the catalogue in front of buyers who are already searching:

- Google Shopping campaigns for leather goods and hardware, built on a Merchant Center feed with exact product names, materials and part numbers
- Search ads on specific terms such as a bridle type or a lock standard, rather than broad words that attract browsers
- Remarketing to people who viewed a product and left, through Google and Meta
- Email flows for repeat buyers, including restock alerts and seasonal reminders for the equestrian calendar

Saddlery sells internationally, so we often run separate campaigns by country with their own budgets and currency, rather than one campaign that lets the UK starve other markets.

Trade counters and builders merchants serve a radius around the M6, and they get the best results from local search ads, a strong Google Business Profile and Facebook posts about stock and opening hours. Manufacturers with five to twenty staff tend to need a simple, steady B2B search campaign plus recruitment ads when they are hiring machinists or drivers.

The town centre has independent retailers, food businesses and personal services. For them, small Meta ad budgets targeted around Walsall and the neighbouring estates usually outperform search, because people discover a salon or a takeaway by scrolling rather than searching.

## Who we market in Walsall

- Leather goods and saddlery makers
- Lock and security hardware manufacturers
- Metal processing and engineering firms
- Trade counters and distributors
- Builders merchants
- Online retailers and marketplace sellers
- Hauliers and logistics operators
- Independent town centre retailers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you advertise a Walsall saddlery business overseas?

Yes. We can run Google Ads and Meta campaigns by country, each with its own budget, language settings and shipping-aware landing pages, so international buyers see relevant products. Google Ads management is from £150 a month + VAT, with ad spend paid to the platform.

### Do you set up Shopping ads for hardware with part numbers?

We do. Part numbers, materials and standards go into product titles and attributes in Merchant Center, which helps your products match the precise searches trade buyers make. We also add negative keywords so you are not paying for unrelated DIY queries.

### Can a small Walsall manufacturer run recruitment ads with you?

Yes. Meta job adverts targeted around Walsall, Darlaston and Willenhall are often an affordable way to reach machinists, welders and drivers. Paid social management is from £150 a month + VAT plus ad spend, and we can run it only for the months you are hiring.