# Digital Marketing in Wigan

Source: https://dijitulmarketing.co.uk/locations/wigan/

> dijitul takes care of Google Ads, social media and email marketing for Wigan, Leigh and borough businesses, from food producers and hauliers to builders, salons and rugby clubs. Everything is managed remotely from Mansfield. Google Ads management is from £150 a month + VAT plus ad spend, and organic social media management from £125 a month + VAT per platform.

Wigan's best known employer is Heinz, whose Kitt Green factory is one of the largest food plants in Europe, and food manufacturing runs through the borough's economy. Smaller producers selling to wholesalers, farm shops and independent retailers market through trade email, LinkedIn and food shows, while those selling direct need Shopping ads, Meta and email flows.

The M6 and M58 run through the borough, so hauliers, distribution firms and depots are everywhere, from Martland Park to the Logistics North area on the Bolton border. These firms spend most of their marketing budget on recruitment: drivers, warehouse operatives and engineers. Meta and Google job campaigns with clear pay, routes and shift patterns, aimed at people within commuting distance, tend to fill roles faster than a single job board advert.

Wigan also has a large number of small service businesses: builders, electricians, hair and beauty salons, cafés and gyms in Leigh, Standish, Hindley and Ashton-in-Makerfield. For trades, a strong Google Business Profile and a call-focused Google Ads campaign targeted to WN postcode districts work well. Salons and gyms rely on Instagram, Facebook and SMS or email offers to existing clients, with January and the run-up to summer and Christmas as peaks.

Rugby league is part of Wigan's identity. Community clubs use Facebook and Instagram for match days, fundraising and junior sign-ups, and local businesses sponsoring them can promote that through their own channels.

- Food producers: trade email, LinkedIn and Shopping ads
- Hauliers and distribution firms: driver and warehouse recruitment
- Builders and trades: local search ads and Google Business Profile
- Salons and gyms: Instagram, Facebook and SMS offers
- Rugby and sports clubs: match day and membership campaigns

All Wigan campaigns are run remotely from Mansfield.

## Who we market in Wigan

- Food manufacturers
- Hauliers and distribution firms
- Tradespeople and builders
- Hair and beauty salons
- Gyms and fitness businesses
- Rugby and sports clubs
- Care providers
- Independent retailers

## Prices

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk

### Can you help a Wigan haulier recruit drivers?

Yes. Driver ads work best when they lead with pay, home time and the type of work, so we write them that way and aim them at people near your depot on the M6 or M58. Applications are tracked by campaign. Paid social starts from £150 a month + VAT plus ad spend.

### Do you run January campaigns for gyms?

Yes. We plan Instagram, Facebook and Meta ads for the new year rush, with offers for new members, and email or SMS to lapsed members who opted in. SMS marketing starts from £75 a month + VAT.

### Can you target Leigh and not the rest of the borough?

Yes. We can target specific postcode districts or a radius around your premises and exclude areas you do not serve. That suits businesses that only cover Leigh, Atherton or Tyldesley.