# Digital Marketing Training for Teams

Source: https://dijitulmarketing.co.uk/marketing-training/
Updated: 2026-10-18

> dijitul marketing trains UK business owners and staff in digital marketing at £45 an hour + VAT. Sessions run live over video or in person and use your own accounts, covering Google Ads, GA4, Meta ads, social media, email marketing and PECR consent, so your team leaves able to do the work, not just talk about it.

Price: £45 an hour + VAT

## Problems this solves

- You have hired a marketing assistant who needs to learn the tools quickly.
- You run your own Google Ads or Meta ads and are not sure you are doing it right.
- Nobody in the business can read GA4 reports.
- Your team posts on social media but with no plan or consistency.
- You want to bring marketing in-house and need the skills first.
- Generic online courses have not stuck because they don't use your accounts.

## Key facts

- Training is £45 an hour + VAT, for one person or a small team.
- Sessions use your own Google Ads, GA4, Meta, social and email accounts wherever possible.
- Run live over video, or in person by arrangement; sessions can be recorded for your team.
- Every session ends with written notes and a short checklist to follow afterwards.
- Topics are tailored to your business, not a fixed syllabus.
- Follow-up support is available at the same hourly rate.

## Training that uses your own accounts

Most marketing courses teach with demo accounts and generic examples. People nod along and then freeze when they open their own Google Ads account. dijitul marketing trains in your actual accounts wherever possible, so every click, report and setting is the one your team will use on Monday morning.

Training is charged at **£45 an hour + VAT**, whether for one person or a small team. Most clients book a short series of sessions on related topics, with time between them to practise. We start with a quick skills check so we do not waste anyone's time on what they already know.

## Topics we teach

- **Google Ads**: campaign types, keyword match types, search terms and negative keywords, bidding strategies such as Maximise Conversions and target CPA, reading Quality Score, and when to use Performance Max.
- **GA4**: the reports that matter, key events, explorations, comparing channels and spotting broken tracking.
- **Google Tag Manager**: what tags, triggers and variables do, and how to check what fires.
- **Meta ads**: campaign objectives, audiences, creative testing, reading results in Ads Manager and Events Manager.
- **Organic social media**: planning, formats, scheduling and community management.
- **Email marketing**: building campaigns, segmentation, automation and reading reports in Klaviyo or Mailchimp.
- **Consent and compliance**: PECR rules for email, SMS and cookies in plain English.
- **Reporting**: building a simple Looker Studio (now Data Studio) dashboard.

## Who it suits

Training works best for businesses that want to do some or all of their marketing in-house, and want to do it properly. Typical clients include:

- Owners who run their own ads and want a second pair of eyes plus the skills to improve
- New marketing assistants or executives who need to get up to speed fast
- Teams taking over channels from an agency
- Office or admin staff who have been given social media or the newsletter on top of their main job

If you would rather someone senior oversaw the team on an ongoing basis, our fractional marketing director service combines direction with coaching.

## Example training plans

Plans are tailored, but these give an idea of how sessions usually fit together.

| Goal | Typical sessions |

| Run your own Google Ads safely | Account structure and match types; search terms and negatives; bidding and conversions; monthly review routine |
| Understand your website data | GA4 reports and key events; explorations and funnels; building a simple dashboard |
| Bring social media in-house | Planning and formats; scheduling and community management; Meta ads basics |
| Run email properly | Consent and list building; campaigns and segments; automation and reporting |

Each plan ends with a short written routine: what to check daily, weekly and monthly, and the warning signs that something needs attention. That routine is often the most useful thing a team takes away, because it keeps good habits going long after the training ends.

## How sessions run

- **Skills check.** A short questionnaire and a look at the accounts, so we pitch it right.
- **Plan.** We agree topics and the number of sessions. Most sessions run for one to two hours; longer days include breaks and practical exercises.
- **Live sessions.** Screen-shared over video, or in person by arrangement. Attendees work in the accounts while we guide.
- **Notes.** After each session you get written notes, links to the relevant settings and a checklist.
- **Practice and review.** Your team completes small tasks between sessions, and we review them at the start of the next one.

Sessions can be recorded so new starters can watch later.

## Free resources that complement our training

We point trainees to the platforms' own learning material to keep going after our sessions. Google offers free courses and certifications through Skillshop, and Meta has free courses through Meta Blueprint. These are useful for definitions and theory. Our sessions fill the gap between theory and your real accounts: why your search terms report looks the way it does, what to do about it, and how to tell if the change worked.

If, after training, you want us to check your team's work now and again, follow-up reviews are charged at the same hourly rate. Many teams book a monthly hour for a quick review and questions.

## What you get

- A short skills check before the first session
- A tailored training plan by topic and session
- Live sessions in your own accounts
- Recordings of sessions for later reference, if wanted
- Written notes and checklists after each session
- Practical exercises to complete between sessions
- Optional follow-up reviews of work your team has done

## FAQs

### How much does marketing training cost?

dijitul marketing charges £45 an hour + VAT for training, whether for one person or a small team. Most clients book a short series of sessions, agreed in advance, so the total cost is clear.

### Do you train in person?

Most sessions are live over video with screen sharing, which works well for software training and is easy to record. In-person sessions can be arranged by agreement. We are based in Mansfield, Nottinghamshire.

### Do you use our own accounts?

Yes, wherever possible. Training in your own Google Ads, GA4, Meta and email accounts means your team learns the exact settings and reports they will use. We need standard access for the session.

### Is this a certified course?

No. It is practical, tailored training rather than a certificate course. For certification, Google Skillshop and Meta Blueprint offer free courses, and we can point your team to the right ones.

### Can you train a new marketing assistant from scratch?

Yes. We start with the basics and build up over several sessions, with tasks between them. Many clients pair this with a monthly review hour so the assistant has ongoing support.

### Do you provide notes?

Yes. After each session you get written notes, links to the settings and reports we covered and a short checklist for the week ahead. Sessions can also be recorded for anyone who could not attend.

## Prices and contact

Prices (all from, + VAT; ad spend separate): Google Ads management £150 a month; Paid social (Meta, LinkedIn, TikTok) £150 a month; Social media management £125 a month; Email marketing £95 a month; Marketing automation set-up £195; SMS marketing £75 a month; GA4 set-up £95; Conversion tracking £145; Data Studio (Looker Studio) dashboard £145; Conversion rate optimisation £195 a month; Content marketing £195 a month; Consultancy, audits and strategy £45 an hour. All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up. Contact: https://dijitulmarketing.co.uk/contact/ · 01623 650333 · info@dijitul.uk