Marketing questions, answered plainly
Straight answers to the marketing questions UK businesses actually ask, written by the dijitul marketing team. We have worked with UK businesses since 2006.
How much does PPC cost in the UK?PPC in the UK has two costs: the ad spend you pay Google or Microsoft per click, and the fee for managing the account. d…How much does social media management cost in the UK?UK social media management usually costs a few hundred pounds a month, depending on platforms, posting volume and how mu…How much should I spend on Google Ads?Set your Google Ads budget by working backwards from what a customer is worth, what you can pay per lead and what clicks…How much does email marketing cost in the UK?Email marketing costs two things: the platform subscription, which rises with your list size, and the time to plan, writ…Is Google Ads worth it for a small business?Google Ads is worth it for a small business when people already search for what you sell, your profit per sale covers th…Why are my Google Ads not working?Google Ads usually fail for a handful of fixable reasons: broken conversion tracking, irrelevant search terms, loose loc…How to set up GA4 key eventsKey events are the GA4 events you mark as most important, such as form submissions, calls and purchases. dijitul sets up…What is Consent Mode v2?Consent Mode v2 is how your cookie banner tells Google tags what each visitor agreed to, using four signals including ad…How to get leads from Facebook adsTo get leads from Facebook ads, use the Leads objective, choose between instant forms and your own website, write creati…How often should a business post on social media?Post as often as you can keep up with good content, then increase. For most small businesses that means a few times a we…Klaviyo flows every shop needsEvery online shop on Klaviyo should run a welcome series, abandoned checkout, abandoned cart, browse abandonment, post-p…How to grow an email list legally in the UKGrow an email list legally in the UK by collecting clear, opt-in consent or using the soft opt-in for customers, recordi…What is a good conversion rate?A good conversion rate is one that beats your own past figure and makes your marketing profitable. For context, IRP Comm…What is ROAS?ROAS, return on ad spend, is the revenue your ads generate divided by what you spent on them. A ROAS of 4 means four pou…How to choose a PPC agencyChoose a PPC agency that puts the ad account in your name, shows ad spend separately from its fee, sets up conversion tr…Google Ad Grants for charities: a UK guideGoogle Ad Grants gives eligible charities up to $10,000 a month of Google Search ads at no cost, provided the account fo…What is Performance Max?Performance Max is a goal-based Google Ads campaign that uses one budget and set of assets to show ads across Search, Sh…Digital marketing budget for a small businessSet a small business digital marketing budget from what a customer is worth and how many you need, not a percentage you …Marketing plan template for a small businessA small business marketing plan needs seven parts: goals, target customer, offer, channels, budget, a 90-day calendar an…PECR and email marketing rulesPECR is the UK law that controls marketing emails and texts. You need consent or the soft opt-in to market to individual…
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