Klaviyo Agency UK

What a Klaviyo agency actually does for you

Klaviyo is powerful because it reads your shop data: who bought what, when, what they looked at and what they left in the basket. Most stores only use a fraction of that. dijitul marketing sets Klaviyo up so the data drives the email, rather than sending the same message to everyone.

There are two kinds of work. Flows are automated sequences triggered by behaviour, such as subscribing or abandoning a checkout. We build them once, from £195 + VAT, and then tune them over time. Campaigns are the one-off sends: launches, sales, seasonal emails and stories. We plan, write, build and send those as part of email management from £95 a month + VAT.

You keep ownership of the account. We are added as users, and the list, flows and templates remain yours.

The five Klaviyo flows every shop should have

Each flow needs filters so people do not get two messages that contradict each other. A customer who has just ordered should leave the abandoned checkout flow. A subscriber in the welcome series may not need a campaign the same day. Those details are where most default set-ups fall down. The full ecommerce picture is on our ecommerce email flows page.

Keeping your Klaviyo bill under control

Klaviyo's pricing page shows the free plan allows 250 active profiles and 500 email sends a month, and paid tiers scale with your active profile count. Active profiles are the contacts you can email. Profiles that are suppressed (unsubscribed, hard bounced or manually suppressed) are not billed.

That means a list full of people who have not opened or clicked in a year costs you money and drags down deliverability. We set up an engagement policy: a sunset flow that asks long-inactive contacts whether they still want to hear from you, followed by suppression of those who do not respond. The list gets smaller, cleaner and cheaper, and inbox providers see a more engaged audience.

Segments, forms and consent

Sending every campaign to everyone is the quickest route to unsubscribes. We build segments on what Klaviyo knows: purchase count, last order date, product category, predicted next order date and engagement. A VIP segment, a first-time buyer segment and a lapsed segment will usually outperform one big send.

Sign-up forms are where consent starts. Under the ICO's PECR guidance, a tick box or clear statement that someone is signing up for marketing is needed for new contacts who are not customers. We write the form wording, record the consent source in Klaviyo and make sure the unsubscribe link is in every email.

How we report on Klaviyo

Klaviyo attributes revenue to emails using its own attribution window, which you can adjust. That is useful but generous, so we compare it with GA4 sessions and orders from email traffic. Your monthly report shows:

• Revenue and orders by flow and by campaign
• Click rate and placed order rate
• Unsubscribe and spam complaint rates
• Active profile count against your plan limit

If you also want your Klaviyo, ads and GA4 numbers in one view, we can build a reporting dashboard.

Moving to Klaviyo from another platform

Many shops arrive at Klaviyo from Mailchimp, Omnisend or their ecommerce platform's built-in email. A move is a good moment to tidy up, but it needs care. We export contacts with their consent status and unsubscribes, import them into Klaviyo with the correct subscription state, and never mark anyone as subscribed who was not subscribed before. Suppressed and bounced addresses come across as suppressed.

We then rebuild your flows natively in Klaviyo rather than copying old ones line by line, because Klaviyo's triggers and filters work differently. During the switch-over we warm up sending gradually, starting with your most engaged contacts, so inbox providers see a new sending pattern build up steadily rather than a sudden spike to your whole list. Old platform flows are paused only once the Klaviyo versions are live and tested.

What you get

• A Klaviyo account audit covering integration, flows, forms, segments and domain set-up
• Core flows built or rebuilt: welcome, abandoned checkout, browse abandonment, post-purchase, win-back
• Engagement-based segments (for example engaged in the last 30, 60 and 90 days)
• Sign-up forms with PECR-compliant consent wording and a clear incentive if you want one
• Branded sending domain, plus SPF, DKIM and DMARC checks
• Monthly campaigns written, designed and scheduled
• A monthly report on flow and campaign revenue, clicks, unsubscribes and list growth

How it works and what it costs

Google Ads management from £150 a month, social media management from £125 a month and email marketing from £95 a month, all + VAT. Ad spend is separate and paid to the platform. No long contracts.

1. Free review

   We look at your current ads, social, email and analytics, or your plans if you are starting out, and tell you plainly what we would change.

2. Plan and price

   You get a written plan with targets, budgets and a fixed monthly fee before anything starts.

3. Set up properly

   Tracking and consent first, then campaigns, audiences, content calendars or email flows, all in accounts you own.

4. Run and improve

   We manage it every week: search terms, bids, creative, posts and tests, cutting what does not pay and doing more of what does.

5. Report in plain English

   A monthly report on leads, sales and cost per result, not vanity numbers, with what we will do next.

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