Marketing for Blackpool businesses
Blackpool is built on visitors. The Tower, the Pleasure Beach, the Winter Gardens and the Illuminations bring crowds from spring to autumn, and hotels, guest houses, bars, arcades, shows and attractions compete hard for them. Many visitors book from towns and cities across the north and Scotland, so campaigns usually target those areas rather than Blackpool itself. Search ads on terms such as "Blackpool hotels with parking" or "Blackpool shows this weekend", Meta ads to families and groups in the cities that send most guests, and Instagram content that shows what is on all play a part.
Many Blackpool hotels and guest houses are small family businesses that rely on booking sites. Running ads on your own name, offering a reason to book direct and tracking bookings through GA4 can recover some commission. Email marketing to past guests is the cheapest way to fill early and late season dates, and Illuminations weekends are worth their own campaign. SMS to guests who opted in suits last-minute availability.
Shows and venues run campaigns tied to on-sale dates: Meta ads, email to past bookers, Google ads on show names and a steady flow of social posts. The Winter Gardens' conference trade brings event organisers and exhibitors who need B2B campaigns and delegate emails. Hen and stag groups are a big market for bars and activities, and Meta and TikTok reach them well.
The Blackpool Airport Enterprise Zone is drawing energy, digital and engineering businesses that market B2B through LinkedIn and search.
- Hotels and guest houses: search on place terms, brand ads and email to past guests
- Shows and venues: on-sale campaigns and email
- Attractions and bars: Meta, TikTok and Instagram
- Enterprise zone firms: LinkedIn and B2B search
All Blackpool campaigns are managed remotely from Mansfield.
Who we market in Blackpool
- Hotels and guest houses
- Shows and entertainment venues
- Visitor attractions and arcades
- Bars and restaurants
- Conference and event organisers
- Holiday parks
- Enterprise zone businesses
- Public sector suppliers
How it works for Blackpool
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Blackpool
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Blackpool
Nearby
- Manchester
- Liverpool
- Preston
- Bolton
- Warrington
- Chester
- Stockport
- Wigan
- Oldham
- Rochdale
- Salford
- Blackburn
- Burnley
- Lancaster
Frequently asked questions
Can you run an Illuminations campaign for our hotel?
Yes. We plan search and Meta ads for the Illuminations season, aimed at the towns and cities your guests come from, and email past guests with dates and offers. Paid social starts from £150 a month + VAT plus ad spend, and email marketing from £95 a month + VAT.
Do you sell show tickets with ads?
Yes. We run Meta and Google ads around on-sale dates and show runs, email past bookers and adjust spend as tickets sell. We track ticket sales as conversions so you can see which ads pay their way.
Can you reach hen and stag groups for a Blackpool bar?
Yes. Meta and TikTok let us reach people planning group trips, with ads showing packages and offers. Organic social management is from £125 a month + VAT per platform, and paid campaigns from £150 a month + VAT plus ad spend.
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