Digital Marketing Training for Teams

Training that uses your own accounts

Most marketing courses teach with demo accounts and generic examples. People nod along and then freeze when they open their own Google Ads account. dijitul marketing trains in your actual accounts wherever possible, so every click, report and setting is the one your team will use on Monday morning.

Training is charged at £45 an hour + VAT, whether for one person or a small team. Most clients book a short series of sessions on related topics, with time between them to practise. We start with a quick skills check so we do not waste anyone's time on what they already know.

Topics we teach

• Google Ads: campaign types, keyword match types, search terms and negative keywords, bidding strategies such as Maximise Conversions and target CPA, reading Quality Score, and when to use Performance Max.
• GA4: the reports that matter, key events, explorations, comparing channels and spotting broken tracking.
• Google Tag Manager: what tags, triggers and variables do, and how to check what fires.
• Meta ads: campaign objectives, audiences, creative testing, reading results in Ads Manager and Events Manager.
• Organic social media: planning, formats, scheduling and community management.
• Email marketing: building campaigns, segmentation, automation and reading reports in Klaviyo or Mailchimp.
• Consent and compliance: PECR rules for email, SMS and cookies in plain English.
• Reporting: building a simple Looker Studio (now Data Studio) dashboard.

Who it suits

Training works best for businesses that want to do some or all of their marketing in-house, and want to do it properly. Typical clients include:

• Owners who run their own ads and want a second pair of eyes plus the skills to improve
• New marketing assistants or executives who need to get up to speed fast
• Teams taking over channels from an agency
• Office or admin staff who have been given social media or the newsletter on top of their main job

If you would rather someone senior oversaw the team on an ongoing basis, our fractional marketing director service combines direction with coaching.

Example training plans

Plans are tailored, but these give an idea of how sessions usually fit together.

Each plan ends with a short written routine: what to check daily, weekly and monthly, and the warning signs that something needs attention. That routine is often the most useful thing a team takes away, because it keeps good habits going long after the training ends.

How sessions run

1. Skills check. A short questionnaire and a look at the accounts, so we pitch it right.
2. Plan. We agree topics and the number of sessions. Most sessions run for one to two hours; longer days include breaks and practical exercises.
3. Live sessions. Screen-shared over video, or in person by arrangement. Attendees work in the accounts while we guide.
4. Notes. After each session you get written notes, links to the relevant settings and a checklist.
5. Practice and review. Your team completes small tasks between sessions, and we review them at the start of the next one.

Sessions can be recorded so new starters can watch later.

Free resources that complement our training

We point trainees to the platforms' own learning material to keep going after our sessions. Google offers free courses and certifications through Skillshop, and Meta has free courses through Meta Blueprint. These are useful for definitions and theory. Our sessions fill the gap between theory and your real accounts: why your search terms report looks the way it does, what to do about it, and how to tell if the change worked.

If, after training, you want us to check your team's work now and again, follow-up reviews are charged at the same hourly rate. Many teams book a monthly hour for a quick review and questions.

What you get

• A short skills check before the first session
• A tailored training plan by topic and session
• Live sessions in your own accounts
• Recordings of sessions for later reference, if wanted
• Written notes and checklists after each session
• Practical exercises to complete between sessions
• Optional follow-up reviews of work your team has done

How it works and what it costs

Google Ads management from £150 a month, social media management from £125 a month and email marketing from £95 a month, all + VAT. Ad spend is separate and paid to the platform. No long contracts.

1. Free review

   We look at your current ads, social, email and analytics, or your plans if you are starting out, and tell you plainly what we would change.

2. Plan and price

   You get a written plan with targets, budgets and a fixed monthly fee before anything starts.

3. Set up properly

   Tracking and consent first, then campaigns, audiences, content calendars or email flows, all in accounts you own.

4. Run and improve

   We manage it every week: search terms, bids, creative, posts and tests, cutting what does not pay and doing more of what does.

5. Report in plain English

   A monthly report on leads, sales and cost per result, not vanity numbers, with what we will do next.

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