Social Media Audit for UK Businesses

What the audit covers

A social media audit from dijitul marketing looks at everything your business has on social platforms and asks whether it is working. It has five parts:

1. Ownership and access. Which profiles, pages, ad accounts, Pixels and catalogues exist, who owns them, and who has admin rights. This is often the most urgent finding.
2. Organic content. Profiles, bios, links and contact buttons; posting frequency; formats; what got reach, saves, shares and clicks; how fast comments and messages are answered.
3. Paid campaigns. Objectives, structure, audiences, creative, frequency, cost per result and wasted spend.
4. Tracking. Whether conversions are recorded once, accurately and with consent.
5. Compliance. Ad labelling for creators, special ad categories and claims.

Each finding is rated by how much it matters and how hard it is to fix, so you can see at a glance what to do first. Where we find a problem, we say exactly where it is and what to change.

Ownership: the problem nobody checks

The most common serious problem we find is not poor content. It is that the business does not own its own accounts. A Facebook page created by a former employee's personal profile, an ad account inside an agency's Business Manager, or an Instagram login that only one person knows. If that person leaves or the agency relationship ends, you can lose years of audience and data.

We list every asset and who controls it, then give you the steps to bring each one into a Meta business portfolio, LinkedIn page admin list or TikTok Business Center owned by your company, with at least two people from your business as admins.

Paid campaigns and tracking

For Meta, LinkedIn and TikTok ad accounts we look at whether the campaign objective matches the business goal, whether the optimisation event is a real conversion or just a click, how audiences overlap, how often the same people see the same ad, and how long since creative was refreshed.

Then the tracking. On Meta we check the Pixel and Conversions API are both sending key events, that they are deduplicated with a shared event ID, and what Event Match Quality score Events Manager reports. On TikTok we check the Pixel and Events API in the same way. On LinkedIn we check the Insight Tag and conversion actions. We also check consent: in the UK, advertising pixels should only fire after the visitor agrees. If the fix is a full rebuild, our conversion tracking service is from £145 + VAT one-off.

Organic content and replies

For organic accounts we pull the last three to six months of posts and sort them by what they achieved: reach, engagement rate, saves, shares, profile visits and link clicks. Patterns are usually obvious once laid out. Video outperforms static, or questions outperform announcements, or one topic consistently lands while another never does.

We check response times on comments and messages too. The 2025 Sprout Social Index found 73% of consumers expect a brand to respond within 24 hours, so slow replies are a real cost. Finally, we check profiles: correct name, address, phone, opening hours, link, and a clear statement of what you do. Small errors here, like an old phone number or a link to a page that no longer exists, cost enquiries quietly every day.

What you get and what it costs

You receive a written report with findings and a prioritised action list: what to fix this week, this month and this quarter. We walk you through it on a call. The plan is yours to use with your own team, with us, or with any other agency.

Audits are charged at £45 an hour + VAT. For a defined scope, such as one Meta ad account plus Facebook and Instagram profiles, we give a fixed quote before we start. If you want ongoing help afterwards, see social media management from £125 a month + VAT or paid social management from £150 a month + VAT. For a review across Google Ads, email and analytics as well, see our digital marketing audit.

What you get

• Inventory of every profile, page, ad account, Pixel and who has admin access
• Organic review: profiles, posting pattern, formats, engagement and replies
• Paid review: structure, objectives, audiences, creative, frequency and costs
• Tracking review: events, deduplication, consent and attribution
• Compliance check: ad labels, special ad categories and claims
• Prioritised action plan with quick wins first

How it works and what it costs

Google Ads management from £150 a month, social media management from £125 a month and email marketing from £95 a month, all + VAT. Ad spend is separate and paid to the platform. No long contracts.

1. Free review

   We look at your current ads, social, email and analytics, or your plans if you are starting out, and tell you plainly what we would change.

2. Plan and price

   You get a written plan with targets, budgets and a fixed monthly fee before anything starts.

3. Set up properly

   Tracking and consent first, then campaigns, audiences, content calendars or email flows, all in accounts you own.

4. Run and improve

   We manage it every week: search terms, bids, creative, posts and tests, cutting what does not pay and doing more of what does.

5. Report in plain English

   A monthly report on leads, sales and cost per result, not vanity numbers, with what we will do next.

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