Sound familiar?
- Your website talks about you, not about what the customer gets.
- Pages are long but never say clearly what to do next.
- Product descriptions are copied from the manufacturer, the same as every other shop.
- Ads get clicks but the landing page copy says something different.
- Your team writes well about the work but never has time to write.
- Blog posts are generic and could belong to any competitor.
Key facts
- Copywriting starts from £45 per piece + VAT; longer pieces are quoted at a fixed price first.
- We write website pages, landing pages, blog articles, Google and Meta ads, emails and product descriptions.
- All copy is written in UK English, in your tone of voice, and edited by a second person.
- Facts and statistics are checked and their sources named.
- Ad copy is written to platform limits, such as Google responsive search ad headline and description lengths.
- One round of revisions is included as standard.
What we write
dijitul marketing writes copy from £45 per piece + VAT. A short piece, such as a product description, an email or a set of ads, sits at the lower end. A full service page, a long guide or a landing page is quoted at a fixed price before we start, so there are no surprises.
- Website pages: home, service and about pages that explain what you do, who it is for and what happens next.
- Landing pages: focused pages for ad campaigns, with one goal and no distractions.
- Blog articles and guides: answers to real customer questions, written to be read and quoted.
- Ads: Google search ads, Meta and LinkedIn ad copy, written to each platform's character limits.
- Emails: campaigns, newsletters and automated sequences.
- Product descriptions: original descriptions that say what the product does, who it suits and what is in the box.
How we write: clear first, clever second
Good marketing copy is mostly clear thinking. Before writing, we pin down who the reader is, what they already know, what worries them and what we want them to do. Then we write in short sentences, plain words and the active voice. The reader should never have to work out what you mean.
Each page or piece follows a simple shape:
- Say what it is and who it is for, straight away.
- Show what the customer gets, in specific terms rather than adjectives.
- Answer the main objections: price, time, risk, trust.
- Give proof you are genuinely able to share, such as accreditations held or details of how you work.
- Make the next step obvious and easy.
We avoid hype words and empty claims. 'Fast delivery' means little. 'Order by 2pm for next working day delivery' is something a customer can rely on, and something an AI assistant can quote.
Writing for ads and character limits
Ad copy has hard limits. Google's responsive search ads take multiple short headlines and longer descriptions, and Google mixes them in different combinations, so each headline must make sense on its own and alongside any other. Meta ads need a strong first line, because the rest of the primary text may be cut off behind 'See more' in the feed.
We write ad copy in sets for testing: different angles (price, speed, quality, guarantee), each matched to a landing page that repeats the same promise. When the ad and page say the same thing, more of the people who click go on to enquire. If you want us to run the ads as well, see Google Ads management from £150 a month + VAT.
Product descriptions for online shops
Manufacturer descriptions appear on every shop selling the same product, so they give customers no reason to buy from you. We write original descriptions that cover what the product is, what problem it solves, who it suits, key specifications in a scannable list, and what is included. Where a product needs care instructions or sizing guidance, we add it.
For larger catalogues, we start with your best sellers and highest-margin products, agree a template, then work through the range in batches at an agreed price per description. Product titles and descriptions also feed your Google Merchant Center listings for Shopping ads, so clear, accurate wording helps there too.
Process and turnaround
- Brief. A short questionnaire or call. For technical subjects, a 20 to 30 minute interview with someone who knows the work.
- Draft. Written and edited, usually within a week for single pieces.
- Review. You comment in Google Docs. One round of revisions is included.
- Publish. You publish it, or we load it into your website with headings, links and meta details.
For regular writing each month, our content marketing service from £195 a month + VAT includes planning, writing and reuse across email and social.
What you get
- A short brief: audience, goal, key points, tone and call to action
- Researched, original copy in UK English
- Headlines and subheadings that match what people search for
- Meta titles and descriptions for web pages
- A second-person edit for clarity, accuracy and tone
- One round of revisions
- Copy supplied in Google Docs or loaded into your website on request
How it works and what it costs
Google Ads management from £150 a month, social media management from £125 a month and email marketing from £95 a month, all + VAT. Ad spend is separate and paid to the platform. No long contracts.
Free review
We look at your current ads, social, email and analytics, or your plans if you are starting out, and tell you plainly what we would change.
Plan and price
You get a written plan with targets, budgets and a fixed monthly fee before anything starts.
Set up properly
Tracking and consent first, then campaigns, audiences, content calendars or email flows, all in accounts you own.
Run and improve
We manage it every week: search terms, bids, creative, posts and tests, cutting what does not pay and doing more of what does.
Report in plain English
A monthly report on leads, sales and cost per result, not vanity numbers, with what we will do next.
Frequently asked questions
How much does copywriting cost?
dijitul marketing writes copy from £45 per piece + VAT. Short pieces such as emails, ads or product descriptions are at the lower end. Longer pages and guides are quoted at a fixed price before we start.
Do you write in UK English?
Always. We use UK spelling and grammar, UK terms and references, and a plain, direct style that suits small-business readers. If you sell abroad, we can adapt copy for other English-speaking markets on request.
Will the copy be original?
Yes. Every piece is written from scratch for your business. We never copy manufacturer descriptions or competitors' text, we check for accidental overlap, and we name sources for any facts or statistics we include.
Do you use AI to write?
We may use AI tools for research or outlines, but every piece is written and edited by a person, fact-checked and matched to your tone of voice. We do not hand over unedited machine output.
How many revisions are included?
One round of revisions is included as standard. Further rounds, or changes to the original brief, are charged at £45 an hour + VAT and agreed before we do them.
Can you write about technical or specialist subjects?
Yes, with your help. We interview the person who knows the subject, write the draft and send it back for a technical check. You approve accuracy; we make it clear and readable.
Related
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.