Sound familiar?
- You know you should post but cannot think what to say
- Your posts all look different because different people make them
- Graphics made for Instagram look wrong on LinkedIn
- You have hours of phone footage and no time to edit it
- Your captions are either one word or an essay
- Text in your videos gets hidden behind buttons
Key facts
- Monthly social content from £125 a month + VAT per platform package
- Single copywriting pieces from £45 + VAT
- Instagram's profile grid shows posts as 3:4 portrait tiles since Instagram's January 2025 change
- Meta's Ads Guide uses 4:5 at 1440 x 1800 px for feed and 9:16 at 1440 x 2560 px for Reels and Stories
- Captions written in your voice; British spelling throughout
- Content can be scheduled for you or delivered for your team to post
- Professional photo and video shoots available through dijitul media
What we make
Most businesses need a steady mix rather than one hero post. A typical month from dijitul marketing includes educational posts that answer the questions customers ask, proof posts such as reviews, before-and-after shots and finished jobs, behind-the-scenes posts that show the people, and offer posts that ask for the sale. Each is written for the platform it goes on: short and visual for Instagram, practical for Facebook, more considered for LinkedIn, and personal and fast for TikTok.
We write every caption, design graphics in your brand colours and fonts, build carousels, and edit short videos from footage you send. Every image gets alt text so people using screen readers know what it shows. If you want us to post and reply as well, that is social media management.
Sizes and formats that fit each platform
Getting the shape right is the cheapest improvement most accounts can make.
- Instagram feed: Instagram changed the profile grid to 3:4 portrait tiles in January 2025, so we design feed images at 1080 x 1440 px or 4:5 and check the grid crop.
- Reels, Stories and TikTok: 9:16 vertical. Meta's Ads Guide recommends keeping the top 14%, bottom 35% and 6% on each side clear of text, because the interface covers them. We apply the same margins to organic video.
- Facebook feed: 4:5 portrait takes up more of the screen than landscape.
- LinkedIn: square or portrait images and document carousels (PDF) work well in the feed.
We export each piece in the shapes you need, rather than cropping one design to fit everything.
Writing captions people read
A caption has one job in its first line: make someone stop. After that it should be useful, specific and in your voice. We write in plain British English, front-load the point, and finish with one clear action, such as book, call, visit or comment. Hashtags are used sparingly and chosen for relevance, not volume.
Before we write anything, we agree a short tone of voice guide with you: words you use and avoid, how formal to be, whether emojis suit your brand, and how you refer to customers. That keeps posts sounding like one business even when several people are involved.
We avoid claims you cannot back up. Under the CAP Code, ads on your own social channels are covered by the ASA, so a post promoting a product must be accurate, and any price, saving or "best" claim needs evidence. If you also need web pages, blog posts or email copy, see copywriting, from £45 + VAT per piece.
Photography and video
Real images of your business almost always outperform stock. Phone footage is fine for TikTok and Reels when it is well lit, steady and edited tightly, and we can give you a simple shot list so your team films the right things. For a library of professional images or a brand video you can use for months, our sister company dijitul media handles photography and video production, and we plan the content calendar around what they shoot.
Instagram's Trial Reels feature, launched in December 2024, lets a Reel be shown to non-followers first, which is a low-risk way to test a new style before your followers see it. We use it to try new hooks and formats, then share the winners with your followers.
Pricing
| Service | From |
|---|---|
| Monthly social content and management, per platform package | £125 a month + VAT |
| Single piece of copy, such as a blog post or caption set | £45 + VAT per piece |
| Content marketing across blog, email and social | £195 a month + VAT |
The fixed price depends on the number of posts, platforms and video edits each month. You get the figure before we start, and the work is monthly, cancel with notice. For a joined-up plan across blog, email and social, see content marketing.
What you get
- Monthly content plan built around your offers, seasons and FAQs
- Captions with hashtags and calls to action
- Branded graphic templates and finished posts
- Carousels for Instagram and LinkedIn
- Short video edits with captions, sized 9:16
- Alt text for images, for accessibility
How it works and what it costs
Google Ads management from £150 a month, social media management from £125 a month and email marketing from £95 a month, all + VAT. Ad spend is separate and paid to the platform. No long contracts.
Free review
We look at your current ads, social, email and analytics, or your plans if you are starting out, and tell you plainly what we would change.
Plan and price
You get a written plan with targets, budgets and a fixed monthly fee before anything starts.
Set up properly
Tracking and consent first, then campaigns, audiences, content calendars or email flows, all in accounts you own.
Run and improve
We manage it every week: search terms, bids, creative, posts and tests, cutting what does not pay and doing more of what does.
Report in plain English
A monthly report on leads, sales and cost per result, not vanity numbers, with what we will do next.
Frequently asked questions
How much does social media content creation cost?
dijitul marketing creates monthly social media content from £125 a month + VAT per platform package. Single pieces of copy start from £45 + VAT. The fixed price depends on how many posts, platforms and video edits you need each month.
What size should Instagram posts be?
Instagram's profile grid has shown posts as 3:4 portrait tiles since January 2025, so we design feed images at 1080 x 1440 px or 4:5 and check the crop. Reels and Stories are 9:16 vertical.
Can you make videos from our phone footage?
Yes. Send us raw clips and we edit them into short vertical videos with captions, music cleared for business use and text kept clear of the on-screen buttons. We can also give your team a shot list.
Do you use AI to write our posts?
We may use tools to speed up drafts or ideas, but every post is written, checked and edited by a person for accuracy, tone of voice and UK advertising rules. Nothing goes out without your approval first.
Can you organise a professional photo or video shoot?
Yes. Our sister company dijitul media handles business photography and video production. We plan the shoot around the coming months of content, so every image and clip has a clear use before the camera comes out.
Will you post the content for us?
We can. Scheduling, posting and replying is our social media management service. Or we deliver finished content for your own team to post, with captions, alt text and suggested posting times.
Related
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.