Marketing for Brighton businesses
Brighton and Hove already has plenty of marketers. Its digital and creative sector, sometimes nicknamed Silicon Beach, is one of the strongest outside London, with agencies, games studios and freelancers across the city. So a Brighton business looking at a marketing firm in Mansfield usually wants something specific: a fixed monthly fee, a straightforward paid media specialist, or extra hands. Local agencies sometimes bring us overflow Google Ads, Meta or Klaviyo work while keeping the client relationship themselves.
Tourism and hospitality are a large part of the local economy. The seafront, Brighton Palace Pier, the Royal Pavilion and conferences at the Brighton Centre bring visitors all year, supporting hotels, guest houses, bars, restaurants and venues. For them:
- Branded Google Search ads protect direct bookings from booking sites bidding on the hotel's own name
- Instagram and Meta ads aimed at people in London and the South East planning short breaks, timed around events and weekends
- Email to past guests for quiet midweek periods and winter
- Google Business Profile updates for menus, opening hours and events
The Lanes and North Laine are known for independent shops, cafés and boutiques. Many also sell online, which suits Instagram Shopping, Meta catalogue ads and Klaviyo flows for repeat customers.
The University of Sussex and the University of Brighton bring a large student population, supporting letting agents, takeaways and bars, while American Express has its European headquarters in the city. Wellbeing, yoga and fitness businesses are numerous and do best with Instagram content, booking-focused local ads and SMS or email reminders. Charities and social enterprises are well represented and may be eligible for Google Ad Grants. Click competition for hospitality terms is high, so we focus on branded and specific searches.
Who we market in Brighton
- Hotels and guest houses
- Restaurants, bars and cafés
- Independent shops and boutiques
- Digital and design agencies
- Event and conference venues
- Wellbeing and fitness businesses
- Student lettings agents
- Charities and social enterprises
How it works for Brighton
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Brighton
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Brighton
Nearby
- Reading
- Oxford
- Southampton
- Portsmouth
- Milton Keynes
- Canterbury
- Slough
- Guildford
- Woking
- Crawley
- Maidstone
- Basingstoke
- High Wycombe
- Aylesbury
Frequently asked questions
Do you take overflow paid media work from Brighton agencies?
Yes. We can manage Google Ads, Meta or Klaviyo for your clients under your agency's name, either on a monthly fee from £150 a month + VAT or by the hour at £45 an hour + VAT. You keep the client relationship.
Can a Brighton hotel stop booking sites bidding on its name?
You cannot stop them bidding, but a branded search campaign usually costs little and puts your direct booking link at the top. We track direct bookings so you can see the saving against commission. Management starts from £150 a month + VAT.
Do you set up email flows for North Laine shops selling online?
We do. Welcome, abandoned cart and post-purchase flows in Klaviyo or Mailchimp cost £195 + VAT one-off to set up, and ongoing campaigns start from £95 a month + VAT.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.