Marketing for Portsmouth businesses
Portsmouth is Britain's only island city and has been home to the Royal Navy for centuries. HMNB Portsmouth is the base for much of the surface fleet, including the aircraft carriers, and a large supply chain of shipbuilding, maintenance, engineering, electronics and cyber security firms works around it, with BAE Systems among the major employers.
Defence suppliers market quietly and often under restrictions on what they can say. We only work from what you are cleared to share, and every ad and post is approved before it runs. Typical activity:
- LinkedIn Ads and organic content aimed at engineering and procurement roles in defence and maritime
- Google Search on specific capabilities, with modest budgets and strong negatives
- Recruitment campaigns for engineers and technicians, which are constant in a tight skills market
Heritage and tourism sit right beside the naval base. The Historic Dockyard, with HMS Victory, HMS Warrior and the Mary Rose, the Spinnaker Tower and Gunwharf Quays draw large numbers of visitors and shoppers. Attractions benefit from Meta ads aimed at families planning days out, school holiday timing and email to members and annual pass holders. Southsea adds a seafront, independent shops, cafés and an active evening economy, where Instagram and local Meta ads timed for evenings and weekends work well.
Portsmouth International Port runs ferries to France, Spain and the Channel Islands, and Wightlink connects the city to the Isle of Wight, supporting freight, travel and logistics businesses. Travel-related services such as port parking compete on price-led search and need booking tracking.
The University of Portsmouth brings a large student population, so letting agents and student landlords market heavily on Instagram, TikTok and Meta lead ads in the months before the academic year.
Who we market in Portsmouth
- Defence and marine engineering suppliers
- Electronics and cyber security firms
- Attractions and tour operators
- Ferry, port and logistics businesses
- Hotels, bars and restaurants
- Student landlords and letting agents
- Retailers
- Office-based professional firms
How it works for Portsmouth
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Portsmouth
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Portsmouth
Nearby
- Brighton
- Reading
- Oxford
- Southampton
- Milton Keynes
- Canterbury
- Slough
- Guildford
- Woking
- Crawley
- Maidstone
- Basingstoke
- High Wycombe
- Aylesbury
Frequently asked questions
Can you market a defence supplier without sensitive details?
Yes. We work only from material you are cleared to share, keep wording general where needed and focus targeting on the right roles and organisations. Every ad is approved by you before it goes live.
Do you run Meta ads for Southsea bars and restaurants?
We do. Instagram content and Meta ads aimed within a few miles, scheduled for evenings and weekends, work well for events and food offers. Paid social management starts from £150 a month + VAT plus ad spend.
Can you promote a Portsmouth attraction for school holidays?
Yes. We plan Meta and Google campaigns around school holiday dates across the South, aimed at families within driving distance, and email members and past visitors. Email marketing starts from £95 a month + VAT.
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