Marketing for Peterborough businesses
Peterborough grew fast after its new town designation in 1967 and has kept growing. The A1(M) and A47 meet here and King's Cross is under an hour away by train, so the city is ringed by distribution centres and fulfilment warehouses for national retailers and online brands. Plenty of smaller ecommerce businesses are based here or use those warehouses, and that shapes the marketing we do most:
- Google Shopping and Performance Max campaigns built on a well structured Merchant Center feed, with custom labels for margin and stock so budget goes to profitable products
- Meta Advantage+ shopping campaigns with Conversions API set up so purchases are measured accurately
- Klaviyo flows covering welcome, abandoned cart, browse abandonment, post-purchase and win-back
- Black Friday and Christmas planning, with email calendars and budgets agreed weeks ahead
The city also has deep engineering roots. Perkins Engines, part of Caterpillar, has made diesel engines here for decades, and Baker Perkins builds food and printing machinery, both supported by machining, fabrication and service firms. These businesses tend to need B2B search campaigns on specific capabilities, LinkedIn for reaching buyers in target industries, and trade show follow-up by email.
Haulage and logistics firms are constant recruiters. Meta job ads targeted around Peterborough and the A1 corridor are often the most cost-effective way to reach drivers and warehouse staff, especially before the autumn peak.
Office employment around Lynch Wood and the city centre includes financial services and professional firms that use search ads and client newsletters. Hampton, to the south, is one of the largest new developments in the area, and new residents there are an ideal audience for local Meta ads from dentists, gyms, cafés and trades. ARU Peterborough, opened in 2022, adds a student audience for food and leisure businesses.
Who we market in Peterborough
- Online retailers and ecommerce brands
- Distribution and logistics companies
- Engine and machinery manufacturers
- Engineering service firms
- Haulage companies
- Accountants and solicitors
- Builders and trades
- New businesses in Hampton
How it works for Peterborough
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Peterborough
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Peterborough
Nearby
- Cambridge
- Norwich
- Ipswich
- Chelmsford
- Colchester
- Luton
- Bedford
- Southend-on-Sea
- Basildon
- Watford
- St Albans
- Stevenage
- Hemel Hempstead
- King’s Lynn
Frequently asked questions
Can you manage Shopping and Performance Max for a Peterborough online shop?
Yes. We start with the Merchant Center feed, fixing titles, attributes and custom labels, then structure campaigns so best sellers and high margin lines get the budget. Google Ads management is from £150 a month + VAT, with ad spend paid directly to Google.
Do you set up Klaviyo for Shopify stores?
We do. Set-up of the core flows, welcome, abandoned cart, browse abandonment, post-purchase and win-back, is £195 + VAT one-off, and ongoing campaign management starts from £95 a month + VAT.
Can you run driver recruitment ads around the A1?
Yes. Meta job ads targeted at people within commuting distance of your depot work well for drivers and warehouse roles. Paid social management is from £150 a month + VAT plus ad spend, and you can pause between hiring rounds.
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