Marketing for Stevenage businesses
Stevenage was Britain's first post-war new town, designated in 1946, and it has grown into a centre for advanced technology. Airbus Defence and Space builds satellites here, MBDA designs and makes missile systems, and GSK runs a large research and development campus. Beside GSK, the Stevenage Bioscience Catalyst gives labs and offices to young biotech firms, and the Cell and Gene Therapy Catapult's manufacturing centre has made the town a hub for cell and gene therapy.
Suppliers to these sectors sell to small, expert audiences, often under restrictions on what they can say publicly. Marketing has to respect that:
- LinkedIn Ads and organic content aimed at engineers, scientists and procurement teams, with careful wording approved before it runs
- Google Search ads on narrow technical terms such as a test method or a specialist service, with low volumes but high intent
- Event marketing around conferences, with email invitations and LinkedIn follow-up
- Recruitment campaigns, which are constant in a town competing for scarce technical skills
Specialist recruiters in Stevenage spend heavily on LinkedIn and job ads, and they benefit from tracking cost per application and per placement rather than clicks.
The A1(M) and the East Coast Main Line give fast access to London and Cambridge, so B2B firms here often target buyers across the wider region. Engineering consultancies and precision manufacturers in the supply chain usually start with a focused Google Ads campaign and a LinkedIn company page that actually posts.
The town centre is in the middle of a long regeneration programme, and the old town high street has independent shops, pubs and restaurants. Those businesses do well with Instagram, local Meta ads and email or SMS to regulars. Builders and trades serving Stevenage and nearby villages get most enquiries from search ads and Google Maps.
Who we market in Stevenage
- Space and satellite suppliers
- Defence electronics and engineering firms
- Biotech and cell therapy companies
- Laboratory and test services
- Engineering consultancies
- Specialist recruiters
- Builders and trades
- Independent shops and pubs in the old town
How it works for Stevenage
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Stevenage
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Stevenage
Nearby
- Cambridge
- Norwich
- Peterborough
- Ipswich
- Chelmsford
- Colchester
- Luton
- Bedford
- Southend-on-Sea
- Basildon
- Watford
- St Albans
- Hemel Hempstead
- King’s Lynn
Frequently asked questions
Can you advertise a defence supplier without saying too much?
Yes. We work to your approval process, keep claims general where needed and focus targeting on the right job roles and sectors rather than detailed messaging. Every ad is approved by you before it goes live.
Do you run LinkedIn campaigns for biotech firms at the Catalyst?
We do. We target by job function, seniority and industry for partnering, events or recruitment, and track results through lead gen forms and GA4. Paid social management starts from £150 a month + VAT plus ad spend.
Can a Stevenage old town pub run local ads?
Yes. A small Meta budget targeted within a couple of miles, promoting quiz nights, live music or food offers, plus regular Instagram posts, is usually enough. Organic social management starts from £125 a month + VAT.
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