Marketing for Solihull businesses
Solihull packs a lot of the West Midlands economy into one borough. Jaguar Land Rover's Lode Lane plant, Birmingham Airport and the NEC all sit within it, and the planned HS2 Interchange at Arden Cross is intended to anchor a new business district. Regional offices, consultancies and technology firms fill Blythe Valley Park and Birmingham Business Park, and the streets around Touchwood are busy with solicitors, wealth managers and estate agents.
That mix makes Solihull one of the more competitive places in the region for paid clicks on professional services terms. Wealth management, conveyancing and estate agency keywords attract Birmingham firms too, so we keep campaigns tight: exact match on high intent searches, strong negative lists, and landing pages that answer the question rather than a generic home page.
- Event and exhibition firms: Google Search and LinkedIn campaigns timed around the NEC calendar, plus email to past exhibitors before each show
- Consultancies and tech firms: LinkedIn Ads with lead gen forms, targeted by job title and company size, and content that gives buyers a reason to talk
- Estate agents: Meta lead ads for valuations, plus remarketing to people who viewed properties
- Wealth managers and financial advisers: branded search protection and a compliant, well designed client newsletter
Hotels and hospitality groups near the airport and NEC see demand spike around big shows, so budgets need to move with the event calendar rather than sit flat all year. Automotive suppliers in the JLR supply chain tend to market quietly, through search ads on specific capabilities and a presence on LinkedIn.
Retailers and restaurants in the town centre mostly benefit from Instagram, local Meta ads and email or SMS offers to regulars. Measurement matters in a borough like this, so we set up GA4 key events and conversion tracking before scaling any spend.
Who we market in Solihull
- Event organisers and exhibition contractors
- Consultancies and regional offices
- Technology firms at Blythe Valley Park
- Estate agents
- Wealth managers and financial advisers
- Law firms and accountants
- Hotels and hospitality groups
- Automotive supply chain companies
- Retailers in Touchwood and the town centre
How it works for Solihull
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Solihull
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Solihull
Nearby
- Birmingham
- Coventry
- Wolverhampton
- Stoke-on-Trent
- Worcester
- Walsall
- Dudley
- West Bromwich
- Telford
- Shrewsbury
- Hereford
- Stafford
- Nuneaton
- Rugby
Frequently asked questions
Can you run LinkedIn Ads for a Solihull consultancy?
Yes. We build LinkedIn campaigns targeted by job title, seniority, industry and company size, usually with lead gen forms so prospects can respond without leaving LinkedIn. Paid social management is from £150 a month + VAT, with ad spend paid directly to LinkedIn.
Can our ads change around NEC show dates?
They can. We schedule budgets and ads around the shows that matter to you, raise spend in the weeks before and pause or reduce it afterwards. Email to past visitors or exhibitors can run alongside, from £95 a month + VAT.
Do you set up conversion tracking before running ads?
Yes, always. Without it you cannot tell which clicks became enquiries. Conversion tracking across GA4, Google Ads and Meta CAPI is £145 + VAT one-off, and covers forms, calls and bookings, set up with Consent Mode so it respects cookie choices.
Can you target Solihull without paying for Birmingham clicks?
Yes. We set location targeting to Solihull and the nearby areas you serve, exclude the rest, and check the location report regularly. Some firms do want Birmingham traffic, in which case we split it into its own campaign and budget.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.