Marketing for Telford businesses
Telford is a 1960s new town built around older places such as Wellington, Dawley, Madeley and Oakengates, and its planners gave it large employment estates from the start. Stafford Park, Halesfield, Hortonwood and Hadley Park now hold plastics, electronics, automotive component, food and packaging firms, many of them international companies with UK operations here, and the M54 links them straight into the motorway network.
Marketing for those manufacturers is mostly about reaching buyers and recruits:
- Google Search ads on specific capabilities such as injection moulding, PCB assembly or contract packing, with conversion tracking on quote forms
- LinkedIn campaigns aimed at procurement and engineering roles in target sectors
- Recruitment ads on Meta for production, warehouse and engineering roles around Telford and Shropshire
- Trade show support: email invitations to prospects and remarketing to stand visitors afterwards
The Ironbridge Gorge, a UNESCO World Heritage Site, sits within the borough, and its museums, hotels, cafés and gift shops depend on visitors choosing to stay longer. That suits Instagram and Facebook content, Meta ads aimed at people planning trips to Shropshire, and email to past visitors before school holidays and events. Tourism businesses here are seasonal, so we plan budgets around spring and summer peaks and keep winter spend lean.
Harper Adams University near Newport specialises in agriculture and food, and agri-tech and food start-ups linked to it often need a first Google Ads account, a launch email list and a simple Shopify Shopping feed. The public sector, including a large HMRC workforce, makes Telford a place with steady demand for professional services, recruitment and training firms, which tend to market through search and LinkedIn.
Retail and leisure around Southwater and Telford Centre compete with national chains, so independents there get more from local Instagram and offers by email or SMS than from broad search ads.
Who we market in Telford
- Plastics and packaging manufacturers
- Electronics and automotive component makers
- Warehousing and distribution companies
- Agri-tech and food start-ups
- Museums, hotels and cafés around Ironbridge
- Retail and leisure in Southwater
- Recruitment and training providers
- Accountants and solicitors
How it works for Telford
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Telford
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Telford
Nearby
- Birmingham
- Coventry
- Wolverhampton
- Stoke-on-Trent
- Worcester
- Walsall
- Dudley
- Solihull
- West Bromwich
- Shrewsbury
- Hereford
- Stafford
- Nuneaton
- Rugby
Frequently asked questions
Can you run Google Ads for a Telford contract manufacturer?
Yes. We research the capability terms buyers search, build focused campaigns with negatives for jobs and training searches, and track quote requests and calls. Management is from £150 a month + VAT, with spend paid directly to Google.
Do you market Ironbridge hotels and attractions?
We do. That usually means Instagram and Facebook content, Meta ads aimed at people planning trips to Shropshire, and email to past guests before peak seasons. Social media management starts from £125 a month + VAT per platform package.
Can you help a Harper Adams start-up launch its first campaigns?
Yes. We can set up GA4 for £95 + VAT, connect conversion tracking, build a first Google Ads or Meta campaign and a welcome email flow. Strategy time is £45 an hour + VAT, which suits small launch budgets.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.