Marketing for Southport businesses
Southport is an elegant Victorian resort, and its businesses tend to want marketing that feels classic rather than loud. Lord Street, with its tree-lined boulevard, glass canopies and arcades, is home to independent fashion, gift and homeware shops. They sell to locals, visitors and, increasingly, online customers. Instagram and Facebook with good product photography, local Meta ads before events and seasons, Shopping ads for products that ship and email to past customers make a sensible mix.
Golf is a big part of the town's identity. Royal Birkdale has hosted The Open, and the coast towards Formby has several famous links courses. Hotels, restaurants and golf businesses run campaigns for golfing breaks aimed at golfers across the UK and abroad, and when a major event comes to the coast, demand rises sharply. Campaigns need to be ready weeks ahead, with budgets that follow booking patterns.
Southport has a large older population, and care homes, home care agencies, dentists and health practices are significant employers. Their marketing is about trust. Families researching care search carefully and read reviews, so search ads on care terms, an accurate Google Business Profile, warm and honest social content and quick responses to enquiries matter. Recruitment campaigns for carers and nurses run alongside. Facebook remains the strongest channel for reaching older audiences and their families.
Formby, Ainsdale and Birkdale have many consultants and home-based professionals who market nationally through LinkedIn and search.
- Lord Street retailers: Instagram, local Meta ads, Shopping and email
- Hotels and golf businesses: golf break campaigns and event-led ads
- Care homes and home care: family search ads, Facebook and recruitment
- Dentists and health practices: treatment search ads
All Southport campaigns are managed remotely from Mansfield.
Who we market in Southport
- Independent retailers on Lord Street
- Hotels and restaurants
- Golf clubs and leisure venues
- Care homes and home care agencies
- Dentists and health practices
- Estate agents
- Financial planners
- Home-based consultants
How it works for Southport
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Southport
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Southport
Nearby
- Manchester
- Liverpool
- Preston
- Bolton
- Warrington
- Chester
- Stockport
- Wigan
- Oldham
- Rochdale
- Salford
- Blackpool
- Blackburn
- Burnley
Frequently asked questions
Can you market golf breaks for a Southport hotel?
Yes. We run search and Meta campaigns aimed at golfers across the UK, and further afield if you wish, promoting packages with nearby courses. Paid social starts from £150 a month + VAT plus ad spend, and email to past guests from £95 a month + VAT.
How do you market a care home to families?
We run search ads on care terms for your area, keep your Google Business Profile accurate, post warm and honest updates on Facebook and make sure enquiries are answered quickly. Google Ads management starts from £150 a month + VAT plus ad spend.
Is Facebook still worth it for Southport businesses?
For reaching older customers and their families, often yes. Organic Facebook management is from £125 a month + VAT per platform, and we can add small local ads for events or offers.
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