Marketing for St Helens businesses
St Helens is the home of the British glass industry. Pilkington invented the float glass process here and still has major operations in the town, and a supply chain of engineering, materials and processing firms surrounds it. Those businesses sell to architects, specifiers, fabricators and manufacturers, which makes their marketing B2B and technical. Search ads on specific product types and specifications, LinkedIn ads aimed at architects, specifiers and procurement roles, and content such as data sheets and project examples tend to produce better enquiries than general awareness ads. Trade shows for building and glazing are a natural hook for pre-show and post-show email.
Haydock, beside junction 23 of the M6, holds a large concentration of distribution centres, and the Parkside site near Newton-le-Willows is being developed for logistics. Operators there recruit drivers and warehouse staff constantly, so Meta and Google job campaigns, clear on pay and shifts, are a regular need. Haydock Park racecourse supports hospitality and events businesses that run campaigns around race days.
Rugby league runs deep in St Helens, and community clubs and local sponsors use Facebook and Instagram for match days and fundraising. Trades, shops and cafés across the borough, including Newton-le-Willows, Rainhill and Eccleston, compete with Warrington, Wigan and Liverpool firms for local searches, so tight radius or postcode targeting and a strong Google Business Profile matter.
- Glass and materials manufacturers: technical search, LinkedIn and specification content
- Engineering suppliers: B2B search ads and trade email
- Distribution centres: recruitment campaigns
- Haydock Park hospitality: race-day campaigns and email
- Trades and shops: local search and Facebook
All St Helens campaigns are run remotely from Mansfield.
Who we market in St Helens
- Glass and materials manufacturers
- Engineering suppliers
- Distribution centres
- Hauliers
- Building products companies
- Racecourse and hospitality businesses
- Rugby and sports clubs
- Tradespeople and retailers
How it works for St Helens
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for St Helens
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in St Helens
Nearby
- Manchester
- Liverpool
- Preston
- Bolton
- Warrington
- Chester
- Stockport
- Wigan
- Oldham
- Rochdale
- Salford
- Blackpool
- Blackburn
- Burnley
Frequently asked questions
Can you reach architects and specifiers on LinkedIn?
Yes. LinkedIn lets us target architects, specifiers and procurement staff by job title, industry and seniority, often with a data sheet or guide as the offer. Paid social starts from £150 a month + VAT plus ad spend paid to LinkedIn.
Do you run race-day campaigns near Haydock Park?
Yes. We plan Meta and Google campaigns for hotels, pubs and restaurants around the racing calendar, aimed at racegoers travelling in, plus email to past customers. Email marketing starts from £95 a month + VAT.
Can you keep our ads within St Helens?
Yes. We target the WA9 to WA12 postcode districts or a radius you choose and exclude Liverpool, Warrington or anywhere else you do not want, so budget stays on local customers.
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