Marketing for Aberystwyth businesses
Aberystwyth is a university and seaside town on Cardigan Bay and the main centre for mid Wales. Aberystwyth University is the largest employer, the National Library of Wales sits on the hill above the town, Ceredigion County Council and a Welsh Government office are based here, and Bronglais Hospital serves a large rural area. The town is at the end of the Cambrian Line and a long drive from any big city, which means many businesses depend on online channels to reach customers.
The university's Institute of Biological, Environmental and Rural Sciences is known for plant and crop research, and the AberInnovation campus at Gogerddan supports agri-tech, food and bioscience companies. These firms sell to farmers, processors and investors across the UK and abroad:
- LinkedIn Ads aimed at agricultural, food and science roles
- Google Search on specific products and services, with low volume but high intent
- Content that explains the science clearly, feeding search, LinkedIn and email
- Event marketing around agricultural shows
Food and drink producers across Ceredigion, from dairies to small-batch makers, sell through farm shops, delis and online. Shopping ads, Instagram content and email flows for gift and repeat orders help them reach customers far from mid Wales, especially visitors who discovered them on holiday.
Tourism is the other big market. Holiday lets, caravan parks, hotels and cafés along Cardigan Bay have a summer peak and benefit from Meta ads aimed at people planning Welsh coastal breaks, branded search to protect direct bookings and email to past guests early in the year.
Welsh is widely spoken, so bilingual ads and posts help many local businesses and cultural organisations. The student population supports cafés and letting agents that market on Instagram and TikTok.
Who we market in Aberystwyth
- Agri-tech and research firms
- Food and drink producers
- Cultural and heritage organisations
- Agricultural merchants
- Farming businesses
- Holiday lets and caravan parks
- Hotels and cafés
- Public sector suppliers
How it works for Aberystwyth
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Aberystwyth
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Aberystwyth
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Frequently asked questions
Can you market an AberInnovation agri-tech company?
Yes. LinkedIn campaigns aimed at agricultural and food industry roles, focused Google Search and clear content are the usual approach. Paid social management starts from £150 a month + VAT, with ad spend paid directly to LinkedIn.
How can a Ceredigion food producer sell beyond mid Wales?
Shopping ads, Instagram content and email flows that keep holiday visitors buying once they are home work well together. Marketing automation set-up is £195 + VAT one-off, and ongoing email from £95 a month + VAT.
Do you run bilingual ads for Aberystwyth businesses?
We do. We run Welsh and English versions of ads and posts, with Welsh copy supplied or checked by a fluent speaker, and report on each version separately so you can see how each language performs.
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