Marketing for Cardiff businesses
Cardiff is the capital of Wales and its largest commercial centre. The Senedd and Welsh Government are based here, Companies House has its headquarters on Crown Way, and Admiral Group, Principality Building Society and BBC Cymru Wales at Central Square are among the city's best-known organisations. Cardiff Bay mixes media, hospitality and offices.
Bilingual marketing is a daily reality for many Cardiff organisations, particularly those working with public bodies or reaching Welsh speakers. That affects paid media directly: Welsh and English versions of ads and landing pages, budgets split sensibly between them, and Welsh copy supplied or checked by a translator. Search behaviour differs too, so we look at what people actually type in each language.
Cardiff's main markets each need a different approach:
- Law, accountancy, insurance and financial firms: focused Google Search on specific services, branded search protection and client newsletters, with financial promotions approved before they run
- Film and TV production and creative suppliers: LinkedIn and narrow search terms aimed at producers, plus recruitment for crew
- Compound semiconductor and tech firms in the cluster centred on Cardiff and Newport: LinkedIn Ads aimed at engineers and buyers, and specialist search
- Bars, restaurants and venues: Instagram, TikTok and Meta ads around rugby internationals, concerts and weekends
Major events at the Principality Stadium change the city's footfall, and hospitality businesses can plan ad spend around fixture lists. Cardiff University, Cardiff Metropolitan University and the University of South Wales bring a large student population, supporting letting agents, food and nightlife businesses that market on Instagram and TikTok.
The third sector is large in Cardiff, and many charities may be eligible for Google Ad Grants. Property developers use Meta lead ads and launch email for new schemes.
Who we market in Cardiff
- Public sector suppliers
- Insurance and financial services
- Media and TV production companies
- Semiconductor and tech firms
- Law and accountancy firms
- Bars, restaurants and venues
- Charities and third sector
- Property developers
How it works for Cardiff
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Cardiff
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Cardiff
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Frequently asked questions
Can you run bilingual Welsh and English ad campaigns?
Yes. We run separate Welsh and English versions of ads and landing pages, with Welsh copy supplied or checked by your translator, and report on each. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to Google.
Can Cardiff bars plan ads around Principality Stadium events?
Yes. We schedule Instagram posts and Meta ads around rugby internationals and concerts, raising budgets before big events. Paid social management starts from £150 a month + VAT plus ad spend paid to Meta.
Do you help Cardiff charities with Google Ad Grants?
We do. Eligible charities can get free search ads through Google Ad Grants, subject to account rules. We check eligibility, set it up and manage it at £45 an hour + VAT or a fixed quote.
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