Marketing for Wales businesses
Marketing in Wales has one question that most of England never has to ask: which language? Public bodies work to the Welsh Language Standards, and many private firms publish in Welsh and English because their customers expect it or because they supply the public sector. That carries through to ads. Google Ads and Meta both let you serve ads to people based on their language settings, so a bilingual campaign can run separate Welsh and English ad groups, each pointing to the matching page on your site. We build that structure from translations you supply and keep the reporting split so you can see how each language performs.
Most of the population and most of the paid search competition sits in the south: Cardiff, Newport and Swansea. Professional firms, trades and clinics there bid against each other for local service terms, and good location targeting and negative keywords make a real difference to cost per lead. North East Wales, around Wrexham and Deeside, has a strong manufacturing base with Airbus at Broughton and a supply chain around it. Those firms usually find their buyers through LinkedIn ads and useful content rather than broad search.
Tourism is the other big market. Holiday lets, campsites and attractions in Eryri, Pembrokeshire and Gower fill their calendars from Instagram, Facebook and Google searches made weeks before a trip. Ads aimed at people in the English Midlands and North West, who often holiday in Wales, can work as well as local targeting. Farms and food producers selling direct need Shopping ads and simple email flows for repeat orders.
- Bilingual campaigns for public sector suppliers and community-facing businesses
- Search ads and Local Services Ads for trades in Cardiff, Newport and Swansea
- Meta and Instagram ads for holiday lets, campsites and attractions
- LinkedIn and content for Deeside and Wrexham manufacturers
All campaigns are managed remotely from Mansfield, so we work with Welsh clients exactly as we do with anyone else.
Who we market in Wales
- Bilingual public sector suppliers
- Holiday lets, campsites and attractions
- Farms and food producers
- Manufacturers in Deeside and Wrexham
- Trades in Cardiff, Newport and Swansea
- Solicitors and accountants
- Charities and community groups
How it works for Wales
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Wales
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Wales
Areas in Wales
Frequently asked questions
Can you run ads in Welsh as well as English?
Yes. We set up separate Welsh and English ad groups or ad sets, targeted by language, each linking to the right version of your landing page. We work from Welsh copy written or checked by your translator, so the wording is right, and we report on both languages separately.
Can you target English visitors for our Welsh holiday let?
Yes. Many guests travel from the Midlands, the North West and London, so we often target those areas with Meta and Google ads rather than Wales itself. We can also target people searching for places in Wales, wherever they are, which suits accommodation and attractions.
Do you write and send our email newsletters?
Yes. Email marketing starts from £95 a month + VAT, covering campaign design, copy, sending and reporting in Mailchimp, Klaviyo or Brevo. We can send bilingual newsletters or segment your list by language preference so each subscriber gets the version they chose.
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