Marketing for Belfast businesses
Belfast is the capital of Northern Ireland and its biggest business market. The Harland and Wolff cranes still frame the skyline, and the Titanic Quarter on the former shipyard land holds Titanic Belfast, offices, film studios and Catalyst, Northern Ireland's science and technology park. Aerospace manufacturing employs thousands of engineers in the city, and over the past two decades software, fintech and cyber security have become major employers, with many international firms running engineering centres here. Queen's University Belfast, home to the Centre for Secure Information Technologies, and Ulster University's city centre campus supply a large graduate pool.
Technology and financial firms sell to international clients and compete hard for talent:
- LinkedIn Ads aimed at buyers by job function, industry and country, and LinkedIn recruitment campaigns for engineers
- Google Search on specific products and services, often run in several markets
- Content and email nurture for longer B2B sales cycles
- Clean GA4 and CRM tracking, so marketing can be tied to pipeline
Film and television production has grown around Titanic Studios and Belfast Harbour Studios, supporting production companies and creative suppliers who market through LinkedIn and narrow search.
Northern Ireland businesses often sell into the Republic of Ireland as well. That usually means separate campaigns for each jurisdiction, with euro pricing, local wording and landing pages, because buyers in Dublin search and compare differently from buyers in Belfast.
Food and drink brands use Shopping ads, Instagram and email for retail and online sales. Bars, restaurants and venues in the Cathedral Quarter and city centre do best with Instagram, TikTok and Meta ads timed for weekends and events. Law and accountancy firms use focused search, with Northern Ireland legal terms where they differ, plus client newsletters. Charities may qualify for Google Ad Grants.
Who we market in Belfast
- Fintech and financial services
- Software and cyber security firms
- Film and TV production companies
- Aerospace and engineering suppliers
- Food and drink brands
- Bars, restaurants and venues
- Law and accountancy firms
- Start-ups
How it works for Belfast
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Belfast
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Belfast
Nearby
Frequently asked questions
Can you run campaigns in both Northern Ireland and the Republic?
Yes. We usually build separate campaigns for each, with sterling or euro pricing, local wording and landing pages, so budgets and results stay clear. Google Ads management starts from £150 a month + VAT, with ad spend paid directly to Google.
Do you run LinkedIn recruitment for Belfast tech firms?
We do. We target engineers by skills, job title and location, write the ads and track applications. Paid social management starts from £150 a month + VAT plus ad spend paid to LinkedIn.
Can a Cathedral Quarter bar run local ads?
Yes. Instagram and TikTok content, plus Meta ads within a few miles timed for weekends and events, work well. Organic social management starts from £125 a month + VAT per platform package.
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