Marketing for Northern Ireland businesses
Northern Ireland businesses often sell into three markets at once: Northern Ireland itself, Great Britain and the Republic of Ireland. That has a direct effect on advertising. A campaign aimed at Dublin needs euro pricing on the landing page, sometimes different delivery terms and its own Merchant Center settings if you run Shopping ads. We usually split campaigns by market so budgets, bids and results stay clear, rather than mixing a Belfast search with a Cork one in the same report.
Belfast has a strong technology, cyber security and fintech sector, with Catalyst at Titanic Quarter and two universities producing spin-outs. Those firms sell to businesses, so their paid media leans towards LinkedIn ads aimed by job title and company size, with remarketing on Google to keep them in front of buyers during long sales cycles. Content, such as guides and case studies written in plain English, gives those ads something worth clicking.
Agri-food is one of the biggest industries outside Belfast, covering dairy, meat, bakery and drinks. Producers selling direct need Shopping ads, Performance Max and email flows for repeat orders. Trade-focused processors are better served by LinkedIn and trade show follow-up emails. Tourism on the Causeway Coast and in the Mournes runs on Instagram and Meta ads, with the heaviest spend in spring and early summer. Trades, clinics and professional firms across the province compete on local search, where good location targeting matters because Northern Ireland is small and towns are close together.
- Tech and cyber firms: LinkedIn ads, remarketing and content marketing
- Agri-food producers: Shopping ads, Meta ads and email automation
- Tourism and hospitality: Instagram and Facebook ads plus organic social
- Cross-border traders: separate campaigns for NI, GB and the Republic
We have no office or staff in Northern Ireland. Everything is managed remotely from Mansfield, with reporting in Looker Studio.
Who we market in Northern Ireland
- Agri-food producers
- Dairy and drinks brands
- Software and cyber security firms
- Engineering and manufacturing firms
- Tourism and hospitality businesses
- Cross-border retailers
- Solicitors and accountants
- Charities
How it works for Northern Ireland
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Northern Ireland
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Northern Ireland
Areas in Northern Ireland
Frequently asked questions
Can you run separate ads for customers in the Republic of Ireland?
Yes. We normally create separate campaigns for the Republic, with their own budgets, ad copy and landing pages showing euro prices where relevant. That keeps costs and results clear, and stops spend drifting into one market at the expense of another.
Do you run LinkedIn ads for Belfast tech companies?
Yes. Paid social, including LinkedIn, starts from £150 a month + VAT plus ad spend paid to LinkedIn. We target by job title, seniority, industry and company size, and often use lead gen forms so prospects can request a demo or download a guide without leaving LinkedIn.
Can you help a food producer sell online across the UK?
Yes. We set up Google Shopping or Performance Max from your product feed, run Meta ads to new audiences and build email flows such as welcome and abandoned basket messages. Delivery rules and chilled shipping limits need to be reflected in the feed and ads, which we check at the start.
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