Marketing for Newry businesses
Newry became a city in 2002 and sits on the main road and rail corridor between Belfast and Dublin, just north of the border. That location has made it a cross-border trading centre for generations. Its shopping centres, The Quays and the Buttercrane, have long drawn shoppers from the Republic of Ireland, and many local businesses deal in both sterling and euro.
For retailers and services, the border shapes the marketing plan:
- Separate campaigns for Northern Ireland and the Republic, so prices, wording and budgets match each audience
- Meta and Google ads aimed at towns on both sides, such as Dundalk and Armagh, with offers that make the trip worthwhile
- Ads built from templates with editable price fields, so sterling and euro versions can go live quickly
- Email and SMS to opted-in customers on both sides
Newry also has notable home-grown companies. Norbrook, the veterinary pharmaceutical manufacturer, has its headquarters here, and FD Technologies, the data software company formerly First Derivatives, was founded in the city. Regulated manufacturers focus paid activity on recruitment and B2B audiences, with copy approved by their regulatory teams, while software firms use LinkedIn for both customers and engineers.
Warrenpoint Harbour, a few miles down Carlingford Lough, handles freight and supports hauliers and logistics firms across the area. They need recruitment campaigns for drivers and B2B search on specific services such as cross-border haulage.
Construction firms and building materials suppliers serve both jurisdictions and use search ads, LinkedIn and email to trade customers. Hotels and hospitality benefit from branded search and Meta ads aimed at visitors to the Mournes and Carlingford Lough. Southern Regional College has a campus in the city, and agri-food businesses market to trade buyers.
Who we market in Newry
- Cross-border retailers
- Pharmaceutical manufacturers
- Software and data firms
- Hauliers and logistics firms
- Construction firms
- Building materials suppliers
- Food producers
- Hotels and hospitality
How it works for Newry
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Newry
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Newry
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Frequently asked questions
Can you show euro prices to shoppers in the Republic?
Yes. We run separate campaigns for the Republic with euro pricing and wording that suits that audience, alongside your Northern Ireland campaigns in sterling. Paid social management starts from £150 a month + VAT, with ad spend paid directly to the platform.
Can you target Dundalk and Armagh as well as Newry?
Yes. We can target towns on both sides of the border, or a radius around Newry, and split campaigns by jurisdiction so results are easy to compare and budgets can follow the areas that bring customers.
Do you run driver recruitment for Newry hauliers?
We do. Meta job ads aimed at HGV drivers within commuting distance, on both sides of the border if needed, with short application forms, work well. Google Ads and paid social management start from £150 a month + VAT.
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