Marketing for Great Yarmouth businesses
Great Yarmouth lives on two calendars. In summer it is a classic resort, with the Golden Mile, the Pleasure Beach, its piers and a ring of holiday parks, caravan sites and guest houses, with the Norfolk Broads close by. All year round it is an energy town: it served southern North Sea gas for decades and is now a base for operating and maintaining the wind farms off the East Anglian coast. The Outer Harbour handles offshore vessels and project cargo, and Beacon Park in Gorleston hosts energy and engineering firms.
Tourism marketing here is about filling a short season and the shoulder months around it:
- Meta and Instagram ads aimed at families and couples across the Midlands, London and the East planning seaside breaks, starting in the new year when many holidays are booked
- Branded Google Search ads so people searching a park's name land on the direct booking page, not a reseller
- Email and SMS to past guests with early booking offers, sent only to people who opted in
- Short video for Reels and TikTok showing pools, beaches and entertainment
Attractions, arcades, cafés and restaurants on the seafront also benefit from Google Business Profile updates with seasonal hours and events.
The energy supply chain markets very differently. Marine services, crew transfer operators, inspection firms and fabricators sell to wind farm operators and principal contractors, so LinkedIn Ads targeted at offshore operations and procurement roles, search ads on specific services, and email around industry events work best. Training and certification centres, often linked to East Coast College's energy courses, can use Google Search for course terms and Meta lead ads for enquiries.
Paid search competition for holiday terms is national and heavy, so we keep spend on branded and specific searches and lean on social and email for reach.
Who we market in Great Yarmouth
- Holiday parks and caravan sites
- Seafront attractions and arcades
- Hotels, guest houses and cafés
- Offshore energy service companies
- Marine and crew transfer operators
- Inspection and survey firms
- Engineering fabricators
- Training and certification centres
How it works for Great Yarmouth
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Great Yarmouth
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Great Yarmouth
Nearby
- Cambridge
- Norwich
- Peterborough
- Ipswich
- Chelmsford
- Colchester
- Luton
- Bedford
- Southend-on-Sea
- Basildon
- Watford
- St Albans
- Stevenage
- Hemel Hempstead
Frequently asked questions
When should a Great Yarmouth holiday park start advertising?
Usually in the new year, when many families book summer breaks, with a second push for late availability. We plan budgets across the year so spend follows booking patterns, from £150 a month + VAT for paid social management plus ad spend.
Can you reach offshore wind operators with LinkedIn Ads?
Yes. We target by job function, seniority and company in the offshore energy sector, and use lead gen forms or event sign-ups. Ad spend is paid directly to LinkedIn, and management starts from £150 a month + VAT.
Do you run email and SMS for holiday businesses?
We do, to guests who opted in. Early booking offers, late availability and event news perform well. Email marketing starts from £95 a month + VAT and SMS from £75 a month + VAT plus message costs.
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