Marketing for Hackney businesses
Hackney's economy leans heavily on creative, digital and independent businesses. Shoreditch, at the southern tip of the borough, has been the centre of East London's tech scene for well over a decade, and Hoxton, Haggerston and Dalston continue the mix of studios, agencies and production companies. Next to the Olympic Park, Hackney Wick and Fish Island are known for artists' studios, makers and craft breweries in converted warehouses. Broadway Market, London Fields, Mare Street, Chatsworth Road and Stoke Newington Church Street are lined with independent cafés, food shops and boutiques.
Many Hackney businesses are small, founder-led brands selling online as well as through a shop, stall or taproom. Their marketing tends to be product and community led:
- Instagram and TikTok content, with Spark Ads or boosted posts for launches and drops
- Meta catalogue and Advantage+ shopping campaigns with Conversions API, so sales are measured properly despite browser tracking limits
- Klaviyo flows: welcome, abandoned cart, browse abandonment, post-purchase and win-back, plus launch emails
- Google Shopping for products people search for by name or type
Breweries have to work within alcohol ad rules on Google and Meta, including age targeting, but taproom events, new releases and online beer shops all give good reasons to advertise.
Start-ups and agencies in Shoreditch need clean GA4 and tracking, LinkedIn campaigns for B2B products, and sometimes overflow support for client paid media. Music venues and event spaces sell tickets through short, focused Meta campaigns.
Hackney also has a large voluntary and community sector, from local charities to housing and arts organisations, many of which may qualify for Google Ad Grants. Local cafés and shops do best with a tight radius, regular posts and an email or SMS list for regulars.
Who we market in Hackney
- Craft breweries and drinks brands
- Direct-to-consumer ecommerce brands
- Artists, makers and small manufacturers
- Independent shops and cafés
- Fashion and textile businesses
- Technology start-ups and digital agencies
- Music venues and event spaces
- Charities and social enterprises
How it works for Hackney
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for Hackney
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in Hackney
Nearby
- City of London
- Westminster
- Camden
- Islington
- Tower Hamlets
- Southwark
- Lambeth
- Wandsworth
- Croydon
- Bromley
- Kingston upon Thames
- Richmond upon Thames
- Ealing
- Harrow
Frequently asked questions
Can you set up Klaviyo for a Hackney DTC brand?
Yes. We build the core flows, welcome, abandoned cart, browse abandonment, post-purchase and win-back, for £195 + VAT one-off, and can run ongoing campaigns and launches from £95 a month + VAT. We check sign-up consent and deliverability too.
Do you run TikTok Spark Ads for small brands?
We do. Spark Ads let us boost your own organic TikTok posts, or creators' posts with permission, so ads look native. Paid social management is from £150 a month + VAT, with ad spend paid directly to TikTok.
Can a Hackney Wick brewery advertise its taproom?
Yes, within Google and Meta alcohol policies. We target adults nearby, promote events and new releases, and avoid claims the rules prohibit. Organic Instagram management from £125 a month + VAT pairs well with small event budgets.
Get a free marketing review
We'll look at your ads, social, email and tracking, and tell you plainly what we'd change. No obligation.