Marketing for London businesses
London is the most expensive place in the UK to buy clicks. Professional services, clinics, trades and hospitality all compete with national brands and lead-generation sites for the same searches, and a broad campaign targeting "London" can burn through a budget by lunchtime. The fix is usually narrower targeting: specific boroughs or postcode districts, ad schedules that match when you can answer the phone, and keywords that describe exactly what you sell. A dentist in Islington does not need to appear for searches in Croydon.
The City and Canary Wharf hold banks, insurers, law firms and accountancy practices that market to businesses and high-value clients. They tend to run search ads on specific services, remarketing to visitors and LinkedIn ads aimed by seniority and industry. Regulated firms need ad copy that respects FCA or SRA rules on financial promotions and claims, so we keep wording factual and agree it with you before launch.
Shoreditch, Old Street and King's Cross are full of tech and fintech start-ups that want sign-ups and demos. They need GA4 key events, Google Ads conversion tracking and often Meta CAPI so their acquisition costs are accurate. The West End and every borough's high streets bring restaurants, bars, salons and independent shops, which do well with Instagram, Meta ads aimed at people nearby and a well-maintained Google Business Profile. London's large charity sector needs donation campaigns, email appeals and, where eligible, Google Ad Grants.
- Professional and financial firms: search ads, remarketing and LinkedIn
- Tech and fintech start-ups: conversion tracking, search and paid social
- Restaurants, bars and shops: Instagram, local Meta ads and organic social
- Charities: email appeals, Meta ads and Google Ad Grants
Because we run everything remotely from Mansfield, our prices stay the same as anywhere else in the UK.
Who we market in London
- Law and accountancy firms
- Financial services and consultancies
- Tech and fintech start-ups
- Restaurants, bars and cafés
- Clinics and dentists
- Independent retailers
- National charities
- Trades and home services
How it works for London
We run campaigns remotely from our base in Mansfield, Nottinghamshire, with targeting set to the towns and postcodes you actually serve. You see everything in accounts you own, with a plain-English report every month. dijitul has worked with UK businesses since 2006.
Prices for London
All prices are "from" and exclude VAT. Ad spend is separate and paid directly to Google, Microsoft, Meta, LinkedIn or TikTok. Paid media management is from £150 a month or 10 to 15% of ad spend, whichever is higher. You own every ad account, pixel, audience and email list we set up.
Popular in London
Areas in London
- City of London
- Westminster
- Camden
- Islington
- Hackney
- Tower Hamlets
- Southwark
- Lambeth
- Wandsworth
- Croydon
- Bromley
- Kingston upon Thames
- Richmond upon Thames
- Ealing
- Harrow
- Barnet
- Enfield
- Romford
- Stratford
- Uxbridge
Nearby
- East Midlands
- Yorkshire and the Humber
- North West England
- North East England
- West Midlands
- East of England
- South East England
- South West England
Frequently asked questions
Can a remote agency manage Google Ads for a London business?
Yes. Google Ads is managed online wherever the agency sits. What matters is how well the account is targeted and tracked. We target the boroughs or postcode districts you serve, track calls and forms properly, and send monthly reports, all from Mansfield at the same price we charge everywhere.
Can you target only certain London boroughs?
Yes. Google Ads supports targeting by borough, postcode district or radius, and Meta ads can target areas around a point. We set location options so ads only show to people in or regularly in those areas, and exclude the rest of London.
Do you help charities with Google Ad Grants?
Yes. Eligible charities can apply for Google Ad Grants, which provides free search advertising subject to Google's rules. We help with setup and ongoing management so the account stays compliant. Consultancy for the application is £45 an hour + VAT, or a fixed quote.
Do you manage Instagram for London restaurants?
Yes. Organic social media management is from £125 a month + VAT per platform, covering content planning, captions, scheduling and replies. Paid Instagram ads aimed at people nearby start from £150 a month + VAT plus ad spend.
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